Sending targeted emails about this issue during the holidays

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What to do: Send targeted holiday emails with segmentation Sending a vacation email to any past client is not the ideal way to promote your business. In marketing, one size does not fit all. More specifically, one email rarely fits all. One of the best methods for sending effective promotional emails is customer segmentation. This process involves dividing your email list into groups based on certain factors. For example, your target audience may have made a previous purchase from your business or interacted with your website.

You can segment this audience russia phone number library into a separate list from subscribers who interact with your business less frequently. Or you can group subscribers based on how often they shop with your brand. In this case, you could group year-round customers and seasonal shoppers into separate groups. Customers who buy your products throughout the year might appreciate a holiday email about joining your loyalty program. On the other hand, holiday shoppers may enjoy discounts and promotions.



Hims, a health and wellness company, has a segment of male customers who struggle with DHT Hair Loss . not only engages your audience but also drives home the idea of ​​holiday self-care and gift-giving. Screenshot of Him's email offering holiday discounts on personal care products ( Image source ) Don't: Forget to follow up When it comes to sending emails, there are a lot of factors at play.