That's a very good question! I see it very differently today. When I started, I thought that my experience and my thoughts were of no interest to anyone and worse, that I would be criticized . I understood that this was not the case. On the contrary. The more we manage to communicate our emotions, our values, our vision, the more we attract people who are like us . Of course, it also attracts people with opposing ideas. But that's not a bad thing. It allows the conversation to evolve and makes people think.
For me, communicating allows us to find our community and indirectly, helps us evolve as people .
Wow, you took the words right out of my mouth! So tell me, what do you consider good communication?
It's a communication that resembles you . If you are not canada whatsapp authentic and sincere, it shows very quickly. Our communication must speak of our values and show our vision, especially in entrepreneurship.
Above all, I think that good communication must be targeted . At first, I wanted to be on all social networks without taking into account their characteristics. I realize today that by using fewer platforms, I can offer more qualitative content and be more creative .
You did well! And it's the perfect segue to our last question. How do you communicate?
To build my strategy, I started with myself and what I wanted to share . I didn't really know what would appeal to my target audience. Following my first content, I analyzed my statistics to find out my audience's preferences . By publishing two to three times a week on social networks, I saw trends emerge so I chose to focus on these themes. I mainly create written content but I also make some video or audio content. It just takes longer to create.
Today, I focus on 4 communication channels: Instagram , LinkedIn , Youtube and my website .
