7 tips for making a perfect sales pitch
Posted: Thu Jan 30, 2025 8:57 am
Now that you are an expert in sales pitches and have seen some examples of how this technique works in practice, we have separated seven essential tips to further enhance the application of these speeches in your sales process. They are:
Get straight to the point!
One of the main characteristics of a sales pitch is to be quick and to the point. Therefore, if you are verbose or talk too much, the customer may get lost or, along the way, get distracted and not understand your point.
Therefore, it is very important that you get straight to the point. The technique may seem easy, but being able to strategically filter what you are going to say to make a short, striking and assertive speech is essential. Therefore, invest in objectivity and select only the information that makes the most sense for that specific lead !
Use mental triggers!
The main function of mental triggers is to make greece telegram data people make decisions without much thought, considerably reducing the likelihood of negative responses. You can understand why they are important in sales, right?!
In a short speech like a sales pitch, using triggers is essential, because in just a few sentences or words you can change the lead's decision-making process and bring them much closer to making a purchase .
To see which are the best mental triggers currently used on the market, watch the video below :
Speak with confidence!
Believe me: leads pay close attention to the salesperson's body language. If the salesperson's tone of voice is lukewarm, they are still or looking away, not only will they not be able to hold the customer's attention, they will also make the customer question whether they really understand what they are talking about and know what they are doing there.
Therefore, it is important that you always project your voice, gesture a lot – without exaggerating, of course – and speak clearly and with a strong tone . Only in this way will you capture the lead during the sales pitch, increasing the chances of success of the speech and the mental triggers used.
Make rapport !
Creating a connection with the client is an essential task. This is because only in this way will the client feel at ease, comfortable and open to providing information that will be essential for working on the pitch and closing the sale.
One of the main techniques used by the most successful companies in the market to create connection and empathy is rapport . Learn more about this technique in the video below :
Don’t sell a product/service, but a solution!
Look at the sales pitches:
“I'm Renan and I sell perfumes from brand Y. Are you interested in buying?”
“I’m Renan and I sell perfumes that last up to 34% longer than other conventional fragrances. You know when you leave for work and, before you get to the office, you feel like you’ve already lost your scent?! With Y perfumes, that problem will end. So, are you interested in buying?”
The difference is that in the first case, Renan is selling a product, while in the second case, he is selling a solution. Making a sales pitch that offers a solution considerably increases the chances of a sale, as it touches on the latent pain points of the leads and creates a sense of need to buy.
Always focus on the customer!
Each case is different. There is no point in presenting the proposal in the same way to all leads, for example. Of course, you can and should have a sales script , but it should be open to variation according to each case.
Therefore, don't try to create a universal pitch template that can be applied to any type of client . Ideally, you should study each case and understand which information, triggers, data, etc. will be most relevant for that conversion..
Get straight to the point!
One of the main characteristics of a sales pitch is to be quick and to the point. Therefore, if you are verbose or talk too much, the customer may get lost or, along the way, get distracted and not understand your point.
Therefore, it is very important that you get straight to the point. The technique may seem easy, but being able to strategically filter what you are going to say to make a short, striking and assertive speech is essential. Therefore, invest in objectivity and select only the information that makes the most sense for that specific lead !
Use mental triggers!
The main function of mental triggers is to make greece telegram data people make decisions without much thought, considerably reducing the likelihood of negative responses. You can understand why they are important in sales, right?!
In a short speech like a sales pitch, using triggers is essential, because in just a few sentences or words you can change the lead's decision-making process and bring them much closer to making a purchase .
To see which are the best mental triggers currently used on the market, watch the video below :
Speak with confidence!
Believe me: leads pay close attention to the salesperson's body language. If the salesperson's tone of voice is lukewarm, they are still or looking away, not only will they not be able to hold the customer's attention, they will also make the customer question whether they really understand what they are talking about and know what they are doing there.
Therefore, it is important that you always project your voice, gesture a lot – without exaggerating, of course – and speak clearly and with a strong tone . Only in this way will you capture the lead during the sales pitch, increasing the chances of success of the speech and the mental triggers used.
Make rapport !
Creating a connection with the client is an essential task. This is because only in this way will the client feel at ease, comfortable and open to providing information that will be essential for working on the pitch and closing the sale.
One of the main techniques used by the most successful companies in the market to create connection and empathy is rapport . Learn more about this technique in the video below :
Don’t sell a product/service, but a solution!
Look at the sales pitches:
“I'm Renan and I sell perfumes from brand Y. Are you interested in buying?”
“I’m Renan and I sell perfumes that last up to 34% longer than other conventional fragrances. You know when you leave for work and, before you get to the office, you feel like you’ve already lost your scent?! With Y perfumes, that problem will end. So, are you interested in buying?”
The difference is that in the first case, Renan is selling a product, while in the second case, he is selling a solution. Making a sales pitch that offers a solution considerably increases the chances of a sale, as it touches on the latent pain points of the leads and creates a sense of need to buy.
Always focus on the customer!
Each case is different. There is no point in presenting the proposal in the same way to all leads, for example. Of course, you can and should have a sales script , but it should be open to variation according to each case.
Therefore, don't try to create a universal pitch template that can be applied to any type of client . Ideally, you should study each case and understand which information, triggers, data, etc. will be most relevant for that conversion..