Learn what the purchasing journey is and how it helps your digital marketing strategy!
Posted: Thu Jan 30, 2025 8:33 am
There is no doubt that Google is the main tool for ensuring visibility for your business website: the search engine receives billions of searches per month worldwide, connecting people and companies mainly through Inbound Marketing, a digital marketing strategy in which the user/customer is “attracted” to your product/service. Thus, Inbound Marketing challenges traditional advertising methods, which use intrusive and interruptive advertising to attract attention and persuade people using various resources to make them buy.
For Inbound Marketing to be well applied in your digital marketing strategy, it is ideal to know who you are producing the content for and what content is most appropriate, according to the stage of your brand/company's relationship with the consumer, and that is where the purchasing journey comes in.
What is the buyer's journey?
Regardless of who you are, chances are you’re in one of the stages of the buying journey (even if you don’t want to buy anything!). This is because the journey encompasses not only people who are considering purchasing a product or service, but also people who have needs and problems in general.
It is important to know that there are consumers who are cryptocurrency data not yet ready to buy a product or service, but that does not mean they are not important to your business. Inbound Marketing consists of producing educational and useful content so that your company can influence behaviors and decisions in a didactic way, positioning itself as an authority figure to your prospects and customers throughout the purchasing journey.
The purchasing journey gradually and indirectly guides users through the content on your website in order to convert them into customers and is divided into 4 important stages:
Learning and discovery: the person is not fully aware of their problem or need and wants more information about something;
Problem recognition: after doing some research and reading materials, identify the existence of your problem/need;
Consideration of the solution: when identifying the problem or need, the consumer begins to evaluate possible solutions;
Purchase decisionFinally, after analyzing the options available on the market, the consumer makes a decision.
Understand that by providing rich and useful content on your website, you will actively participate in each phase of the buyer's journey, creating links between the stages and using various resources so that, in the end, the consumer considers your products and/or services as the best alternative.
For Inbound Marketing to be well applied in your digital marketing strategy, it is ideal to know who you are producing the content for and what content is most appropriate, according to the stage of your brand/company's relationship with the consumer, and that is where the purchasing journey comes in.
What is the buyer's journey?
Regardless of who you are, chances are you’re in one of the stages of the buying journey (even if you don’t want to buy anything!). This is because the journey encompasses not only people who are considering purchasing a product or service, but also people who have needs and problems in general.
It is important to know that there are consumers who are cryptocurrency data not yet ready to buy a product or service, but that does not mean they are not important to your business. Inbound Marketing consists of producing educational and useful content so that your company can influence behaviors and decisions in a didactic way, positioning itself as an authority figure to your prospects and customers throughout the purchasing journey.
The purchasing journey gradually and indirectly guides users through the content on your website in order to convert them into customers and is divided into 4 important stages:
Learning and discovery: the person is not fully aware of their problem or need and wants more information about something;
Problem recognition: after doing some research and reading materials, identify the existence of your problem/need;
Consideration of the solution: when identifying the problem or need, the consumer begins to evaluate possible solutions;
Purchase decisionFinally, after analyzing the options available on the market, the consumer makes a decision.
Understand that by providing rich and useful content on your website, you will actively participate in each phase of the buyer's journey, creating links between the stages and using various resources so that, in the end, the consumer considers your products and/or services as the best alternative.