Which he then passed on to

[arzina221]

In advertising in the 1950s, the creative "team" consisted of a single copywriter. He had an idea, the art director, who "illustrated" it. The art director was nothing more than the copywriter's executive organ. The result was the typical campaigns of that era : imagery and text run parallel, conveying the same message. If you take one of the two away, the other continues to convey the message. There is no tension between art and copy. No wonder - they were not developed together, but separately.

Until advertising icon Bill Bernbach came along and put morocco rcs data the art director and the copywriter in a room and let the two disciplines work together. Bernbach's new model created synthetic connections and thus new works the likes of which the world had never seen before . These were completely dependent on the overlap between art and copy - one simply wouldn't work without the other. They could only come about through this synthesis. This new model was the starting signal for the creative revolution in the advertising world and has changed the industry to this day.

The need for synthetic compounds in the marketing and customer experience world is more relevant today than ever before.

We live in an age in which the rapid emergence of new technologies creates endless possibilities for new customer experiences - generative AI is just one example of many. But every new technology needs creativity to find relevant and enriching applications for people, to make them "human". Otherwise, technology remains just a tool without value. Such innovations only emerge when people who understand people and experience designers work "properly" with tech wizards who understand the art of what is possible with today's technologies.