What is the use of all this
Posted: Thu Jan 30, 2025 8:11 am
The main beneficiary of all the changes is still the communications industry. The most recent example is the former Blick boss Christian Dorer, who moved to Migros as chief communicator after an internal investigation that revealed nothing significant .
A trend that is also evident at the federal level. According to NZZaS, spending on public relations has increased by over 40 percent to 110.5 million francs in the past seven years . In concrete terms, this represents an increase from 55 positions to 414 full-time positions in communications. The number of communications experts in the middle east rcs data federal administration significantly exceeds the number of active footballers at this year's Euro. These are mainly former journalists.
Dialectically speaking: communication if no one comments on it anymore?
There was a time when most Swiss media stuck rigidly to the old order: foreign reporting was at the top of the paper or program, followed by domestic news, local news, sport, and then miscellaneous news, accidents and crime. Then a few clever editors came along and said: OK, the conflict between Hindustan and Turkmenistan goes to the top, but what really interests the interested readers, listeners and viewers, the small political scandal in the community or the serious accident on your doorstep, comes far behind, if at all. There was a real revaluation of all news values, local and most local news moved to the front, and so-called foreign news was pushed to the back.
A trend that is also evident at the federal level. According to NZZaS, spending on public relations has increased by over 40 percent to 110.5 million francs in the past seven years . In concrete terms, this represents an increase from 55 positions to 414 full-time positions in communications. The number of communications experts in the middle east rcs data federal administration significantly exceeds the number of active footballers at this year's Euro. These are mainly former journalists.
Dialectically speaking: communication if no one comments on it anymore?
There was a time when most Swiss media stuck rigidly to the old order: foreign reporting was at the top of the paper or program, followed by domestic news, local news, sport, and then miscellaneous news, accidents and crime. Then a few clever editors came along and said: OK, the conflict between Hindustan and Turkmenistan goes to the top, but what really interests the interested readers, listeners and viewers, the small political scandal in the community or the serious accident on your doorstep, comes far behind, if at all. There was a real revaluation of all news values, local and most local news moved to the front, and so-called foreign news was pushed to the back.