KPIs: what are they, what are the main ones and how can I use them in my business?
Posted: Thu Jan 30, 2025 8:06 am
KPIs can vary from one company to another, depending on its segment, size and objective. Visit the website to read the full article!
From the English Key-Performance Indicator, KPIs are essential indicators for achieving specific company objectives that help establish goals to be achieved by the team, as well as provide guidelines and directions for evaluating progress. Thus, it is possible to contribute to employees and departments in general in the decision-making process.
Used to measure the efficiency and effectiveness with which a company achieves its business objectives, KPIs are essential measurable values for those who wish to achieve goals and are divided into high-level and low-level KPIs: high-level KPIs focus mainly on the organization's performance at a macro level, while low-level KPIs focus on specific sectors, such as marketing, sales, HR, among others.
An organization's KPIs must be objective, measurable, verifiable bc data and have added value. Furthermore, the professionals involved must communicate clearly, reach a consensus regarding the established objectives and demonstrate total commitment to successful implementation.
Learn about the main KPIs used in an organization and how to implement them in practice:KPIs
With data-driven marketing and automation tools increasingly on the rise, contributing information about consumers and their behaviors, KPIs are also gaining ground as relevant tools for presenting an organization's results in a simple, concise, and tangible way. Through them, it is possible to evaluate the business's performance from a macro and micro perspective.
Now that we know the definition and relevance of KPIs, understand below which are the main key indicators to be considered in an organization:
Quality KPIs: essential for measuring process efficiency, quality KPIs are used to assess customer satisfaction with the company's products and/or services. An example of a quality KPI is the average score on a satisfaction survey, which serves as a thermometer to find out how customers evaluate the service or product/service.
Productivity KPIs: Directly related to the needs and demands of resources in the delivery of the organization's products or services, productivity KPIs are crucial allies in limiting costs and optimizing the use of inputs. The time spent manufacturing a product is a good example of a productivity KPI.
Capacity KPIs: These are used to measure the company's delivery capacity in terms of volume of products and services, and are essential when determining how much the organization may have grown or shrunk in terms of production volume. When we measure the volume of products and/or services of an employee, we are evaluating an essential factor.
Strategic KPIs: These key indicators are mainly related to the goals established in the strategic plan, showing how far the company is from reaching its goal and enabling the implementation of action plans, if necessary. In this case, some of the most important strategic KPIs for an organization are its gross revenue, its market share and its ROI.
From the English Key-Performance Indicator, KPIs are essential indicators for achieving specific company objectives that help establish goals to be achieved by the team, as well as provide guidelines and directions for evaluating progress. Thus, it is possible to contribute to employees and departments in general in the decision-making process.
Used to measure the efficiency and effectiveness with which a company achieves its business objectives, KPIs are essential measurable values for those who wish to achieve goals and are divided into high-level and low-level KPIs: high-level KPIs focus mainly on the organization's performance at a macro level, while low-level KPIs focus on specific sectors, such as marketing, sales, HR, among others.
An organization's KPIs must be objective, measurable, verifiable bc data and have added value. Furthermore, the professionals involved must communicate clearly, reach a consensus regarding the established objectives and demonstrate total commitment to successful implementation.
Learn about the main KPIs used in an organization and how to implement them in practice:KPIs
With data-driven marketing and automation tools increasingly on the rise, contributing information about consumers and their behaviors, KPIs are also gaining ground as relevant tools for presenting an organization's results in a simple, concise, and tangible way. Through them, it is possible to evaluate the business's performance from a macro and micro perspective.
Now that we know the definition and relevance of KPIs, understand below which are the main key indicators to be considered in an organization:
Quality KPIs: essential for measuring process efficiency, quality KPIs are used to assess customer satisfaction with the company's products and/or services. An example of a quality KPI is the average score on a satisfaction survey, which serves as a thermometer to find out how customers evaluate the service or product/service.
Productivity KPIs: Directly related to the needs and demands of resources in the delivery of the organization's products or services, productivity KPIs are crucial allies in limiting costs and optimizing the use of inputs. The time spent manufacturing a product is a good example of a productivity KPI.
Capacity KPIs: These are used to measure the company's delivery capacity in terms of volume of products and services, and are essential when determining how much the organization may have grown or shrunk in terms of production volume. When we measure the volume of products and/or services of an employee, we are evaluating an essential factor.
Strategic KPIs: These key indicators are mainly related to the goals established in the strategic plan, showing how far the company is from reaching its goal and enabling the implementation of action plans, if necessary. In this case, some of the most important strategic KPIs for an organization are its gross revenue, its market share and its ROI.