Only happens without CRM: Cold calling catches existing contacts
Posted: Thu Jan 30, 2025 7:17 am
A colleague is given the task of contacting all companies in a specific industry in order to gain new customers. Addresses are eagerly sought and the acquisition begins by telephone. The first calls are only moderately successful, but then it happens. The other person explains without further ado that he has been a customer of yours for years.
Ouch, embarrassing! There is no way out of this - the customer immediately notices what has happened and will probably perceive it as a lack of appreciation. He thinks the colombia telegram screening other person has not done his homework and obviously does not even know his own customers.
This would not have happened with CRM - Conduct structured acquisition
This problem often arises when data is not stored and maintained centrally in one place. If, for example, you work with local email accounts and the integrated address book, or collect customers in various Excel lists that are stored locally or on a network drive, then such a problem in acquisition is not unlikely.
With a central CRM software that always contains all the data and is used and maintained by all colleagues involved, the error would almost certainly have been noticed before anyone tried to cold call the existing contact again.
CRM systems help with data maintenance, for example by helping to clean up duplicates or by warning when contacts with the same name already exist. In CentralStationCRM, for example, there is always a traceable contact history as well as markings for contacts, for example with the help of a “customer” tag. The employee on the acquisition tour would have immediately recognized that this contact was not the right recipient for cold calling . Rather, he would have been able to recognize that perhaps there had been no contact with the customer for some time. Warm acquisition would be the method of choice here to perhaps initiate further business with the customer.
Ouch, embarrassing! There is no way out of this - the customer immediately notices what has happened and will probably perceive it as a lack of appreciation. He thinks the colombia telegram screening other person has not done his homework and obviously does not even know his own customers.
This would not have happened with CRM - Conduct structured acquisition
This problem often arises when data is not stored and maintained centrally in one place. If, for example, you work with local email accounts and the integrated address book, or collect customers in various Excel lists that are stored locally or on a network drive, then such a problem in acquisition is not unlikely.
With a central CRM software that always contains all the data and is used and maintained by all colleagues involved, the error would almost certainly have been noticed before anyone tried to cold call the existing contact again.
CRM systems help with data maintenance, for example by helping to clean up duplicates or by warning when contacts with the same name already exist. In CentralStationCRM, for example, there is always a traceable contact history as well as markings for contacts, for example with the help of a “customer” tag. The employee on the acquisition tour would have immediately recognized that this contact was not the right recipient for cold calling . Rather, he would have been able to recognize that perhaps there had been no contact with the customer for some time. Warm acquisition would be the method of choice here to perhaps initiate further business with the customer.