What is the function of YouTube Shorts?
Posted: Thu Jan 30, 2025 7:02 am
Users are increasingly quicker to orient themselves on the first impression a clip makes. Other social networks have also adopted this trend ( Meta Platforms, including Instagram Reels) or have relied on it from the outset (TikTok, ByteDance). Users immediately see the essence of a clip and can then decide whether they want to watch it in full. This works very well with YouTube Shorts , which are viewed around 30 billion times a day. This makes them interesting for marketers. The idea is of course not new, but its integration as an official YouTube format is new. They appear on the homepage and run in the vertical video feed. At the same time, they are linked to suitable content. Among other things, they refer to long videos that fit the topic. The sound of YouTube Shorts belongs to the music video from which they come.
YouTube Shorts: Benefits for Marketers
For the reasons mentioned above, short clips have become indispensable for marketing . switzerland gambling data Given the increasing amount of information, users want to decide more and more quickly whether a clip has any meaning for them at all. The shorter and more essential it is, the more likely they are to click on it. This can be backed up with concrete figures that HubSpot, among others, was able to determine in a survey of marketers in 2022:
Since 2022, 30% of all marketers have invested more in short clips than in other video formats.
1.5 billion active users click on YouTube Shorts every day.
The short clips have a total of 30 billion views per day (an average of 20 per user).
Short videos achieve the highest ROI among all social media marketing strategies.
The advantage itself comes from the large user base on YouTube and the engagement performance there. The social network thrives on intensive exchanges between users. Videos are shared, liked and commented on, which in turn has a major impact on their ranking on YouTube. It is also important to know that around 400 new videos are uploaded to YouTube every minute. With short clips that also appear on the homepage, the chance of being noticed by users increases enormously.
YouTube Shorts: Benefits for Marketers
For the reasons mentioned above, short clips have become indispensable for marketing . switzerland gambling data Given the increasing amount of information, users want to decide more and more quickly whether a clip has any meaning for them at all. The shorter and more essential it is, the more likely they are to click on it. This can be backed up with concrete figures that HubSpot, among others, was able to determine in a survey of marketers in 2022:
Since 2022, 30% of all marketers have invested more in short clips than in other video formats.
1.5 billion active users click on YouTube Shorts every day.
The short clips have a total of 30 billion views per day (an average of 20 per user).
Short videos achieve the highest ROI among all social media marketing strategies.
The advantage itself comes from the large user base on YouTube and the engagement performance there. The social network thrives on intensive exchanges between users. Videos are shared, liked and commented on, which in turn has a major impact on their ranking on YouTube. It is also important to know that around 400 new videos are uploaded to YouTube every minute. With short clips that also appear on the homepage, the chance of being noticed by users increases enormously.