Statistical noise at the Tagi
Posted: Thu Jan 30, 2025 6:23 am
The SRG's FM switch-off was followed by a media outcry: the stations SRF 1, SRF 2 and SRF 3 are said to have lost half a million listeners. But the Tages-Anzeiger's analysis suffers from several methodological weaknesses.
When asked by persoenlich.com, Mediapulse confirmed the hong kong rcs data figures quoted, but expressly warned against using them for reliable statements. In addition, not only is the period of two weeks far too short for reliable statements, but the timing at the beginning of January is also extremely unfortunate, in my opinion. Many radio listeners have only now discovered that they no longer have reception and are upgrading their devices - especially in their cars. However, the waiting times at garages for DAB+ conversions are considerable.
The Tages-Anzeiger compares the figures from the first two weeks of January 2025 with the second semester of 2024. This is methodologically incorrect. Usually, periods are compared with the corresponding periods of the previous year - and what exactly is being reported is also declared (in the case of the figures used by the Tages-Anzeiger, it should have said: Monday to Sunday, German-speaking Switzerland, from 15 years of age).
When asked by persoenlich.com, Mediapulse confirmed the hong kong rcs data figures quoted, but expressly warned against using them for reliable statements. In addition, not only is the period of two weeks far too short for reliable statements, but the timing at the beginning of January is also extremely unfortunate, in my opinion. Many radio listeners have only now discovered that they no longer have reception and are upgrading their devices - especially in their cars. However, the waiting times at garages for DAB+ conversions are considerable.
The Tages-Anzeiger compares the figures from the first two weeks of January 2025 with the second semester of 2024. This is methodologically incorrect. Usually, periods are compared with the corresponding periods of the previous year - and what exactly is being reported is also declared (in the case of the figures used by the Tages-Anzeiger, it should have said: Monday to Sunday, German-speaking Switzerland, from 15 years of age).