Search engine compatibility and search engine optimization

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In order for the website to be found at all, it must be structured in a way that is suitable for search engines . To do this, the entrepreneur should first create a list of relevant search terms. The most important ones must be included in the website. This starts with the meta description, through the navigation bars, and all the way to the content.

It is also helpful to create a connection to your own products. Instead of using simple words in the navigation such as “About us”, you could also use “Our flower shop” or “Our flower shop”.

But being found by the search engine is only one side of the coin. The other is to get malaysia gambling data as high up in the rankings as possible and not to be listed as “also ran”. To do this, on-page optimization and off-page optimization measures must be taken.

On-page optimization refers to measures that help the website to be found via search terms. Almost more important is the "reputation" of the website, which is "measured" by the search engines.

Reputation can be improved with off-page optimization. This is where the content on the website comes into play again. If there is actually good content, external sites will link to your own site, which has the effect of a "recommendation". The more links that link to your own website, the better.

Website owners should also register in directories. Associations also refer to their members. Additional links can be gained through the publication of adverts, i.e. guest contributions on other websites that could be of interest to the target group, and press releases. However, so-called link farms should be avoided.

analysis of customer behavior
There are various tools that can be used to measure which pages and content on the website are clicked on the most, how many visitors stay on the website for how long, or to determine where visitors come from and where they go when they leave the website. This information can be used to further optimize the website. Possible tools for evaluation include Google Analytics, etracker, omniture or webtrends.