Solving Common Business Challenges in Web3
Posted: Thu Jan 30, 2025 4:24 am
Two years ago, building awareness and acquiring customers or community members for a Web3 initiative wasn’t as difficult as today. The hype was in full swing.
With hindsight came the realization that there needed to be a sustainability aspect to that awareness and acquisition. While many tactics and strategies from two years ago are still in use, they are executed more thoughtfully about what those efforts yield.
Will your marketing attract the people who will become the foundation for a strong community? For example, are the people joining your initiative high-quality community members? How do you measure that? How do you judge whether they’re part of the community for the long term versus the short term for transactional benefit, after which they’ll leave?
This brings us to retention: sustaining the interest that led to acquisition. How do you keep people coming back? How do you share with and show them the promise, value, and benefits of what you're focused on so they remain in it for the long haul?
Imagine your initiative involves a 10k-piece NFT collection. Getting your first two or taiwan mobile numbers list three thousand holders isn’t easy. When you have those first few thousand holders, your goal is to make them happy and retain them because they are the people who will move the needle for you. Over time, they will organically grow your community.
As this process plays out, you’ll shift from focusing on growth to focusing on growth and retention, then to focusing less on growth and more on retention.
Ready to Supercharge Your Marketing Strategy?
Social Media Marketing World
Get expert training and an unbeatable conference experience when you attend Social Media Marketing World—from your friends at Social Media Examiner.
Broaden your reach, skyrocket your engagement, and grow your sales. Become the marketing hero your company or clients need!
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Because the Web3 space is so new, businesses have to be or can be more creative with their approach to solving common business problems.
Here are four businesses noted by TPan as excelling with awareness, acquisition, retention, and reactivation in Web3.
With hindsight came the realization that there needed to be a sustainability aspect to that awareness and acquisition. While many tactics and strategies from two years ago are still in use, they are executed more thoughtfully about what those efforts yield.
Will your marketing attract the people who will become the foundation for a strong community? For example, are the people joining your initiative high-quality community members? How do you measure that? How do you judge whether they’re part of the community for the long term versus the short term for transactional benefit, after which they’ll leave?
This brings us to retention: sustaining the interest that led to acquisition. How do you keep people coming back? How do you share with and show them the promise, value, and benefits of what you're focused on so they remain in it for the long haul?
Imagine your initiative involves a 10k-piece NFT collection. Getting your first two or taiwan mobile numbers list three thousand holders isn’t easy. When you have those first few thousand holders, your goal is to make them happy and retain them because they are the people who will move the needle for you. Over time, they will organically grow your community.
As this process plays out, you’ll shift from focusing on growth to focusing on growth and retention, then to focusing less on growth and more on retention.
Ready to Supercharge Your Marketing Strategy?
Social Media Marketing World
Get expert training and an unbeatable conference experience when you attend Social Media Marketing World—from your friends at Social Media Examiner.
Broaden your reach, skyrocket your engagement, and grow your sales. Become the marketing hero your company or clients need!
GET THE DETAILS
Because the Web3 space is so new, businesses have to be or can be more creative with their approach to solving common business problems.
Here are four businesses noted by TPan as excelling with awareness, acquisition, retention, and reactivation in Web3.