A blog should be updated regularly
Don't imagine that you can write one article per year and get canada whatsapp number data exponential results. It doesn't work like that! Obviously, the regularity is less drastic than on social networks. One article per month, or even every two months, is more than enough to start. Despite everything, it requires work, involvement and a content strategy . If you want to see results and find new customers thanks to your blog, you can't write tiny, barely documented articles. Even good SEO won't help you ( we'll come back to that right after ).
By creating a blog for your business, you are committing ( mainly to yourself ) to publishing content regularly to feed it, help your ideal client and increase traffic to your site.
SEO requires patience
After writing an article that is relevant to your audience and optimized, it is up to the search engines to get going. And then, it is no longer in your hands. You are not able to act on the speed with which the robots will analyze your text and make it appear in the results . Sometimes, a few days are enough. More often, you have to wait several weeks.
Moreover, your blog's SEO won't happen after a single article ( unless you wrote an article for a very specific niche ). SEO is much more than just text optimization! You also need to create links to other articles on your blog and make people want to stay on your site. All of this will show the robots that they can trust your site. Without this, your articles will not be well positioned.
Double or nothing
As I told you above, having a professional blog allows you to have more impact with your activity. However, the quality of your articles can negatively influence the image you send of your company . And there, it is a big disadvantage!
Typically, your blog posts are the first thing a user sees about you . They searched for you, your page was suggested to them, and they clicked. This moment is a do-or-die moment.
If the article is interesting, if it answers his problem then he will be inclined to read other articles and visit the rest of your site. On the contrary, if the article is empty, stuffed with keywords simply to please the robots, it will leave very quickly.
The quality of your blog posts determines the rest of your relationship with that user . This is something to think about when you write content. Yes, you have to optimize your text so that it comes up, but above all, you have to provide value to the people who will read it . Without this, you will send a negative image of your company and you will have lost a potential customer or partner. And that's not what we're looking for when we create a blog for our business, right?
