Would you like to know more about it?
Posted: Thu Jan 30, 2025 4:05 am
General monitoring is permitted, for example by searching for keywords or hashtags related to the company. It can inevitably happen that private but publicly accessible postings by employees are also recorded. However, these may only be processed further if there are indications of breaches of duty or law. This would be the case, for example, if an employee advertises for the employer and this would constitute "surreptitious advertising" for which the employer is jointly liable. In such a case, a conversation should be sought."
So please don’t fall into the profiling trap!
mixed forms
You don't have to decide on one method of recruiting line data participants from the start and for all time. There should be a clear direction, along with a dedicated plan. But depending on the response, you may want and should make improvements or revise your approach.
Typical mixed forms planned from the beginning are:
The management, the social CEO and other senior executives are definitely part of the program. Others are recruited by calling for proposals or by targeted approaches.
Or: There is a general call, but individual protagonists are also specifically addressed individually.
Or: In addition to the call in a specific company unit, individuals from other areas are also addressed.
criteria for selection
The size, type and characteristics of your corporate influencer program determine the selection criteria as well as the resources available. The goal of any corporate influencer program should actually be that it eventually becomes a natural part of the company culture. Therefore, from the first pilot project onwards, you want to learn what employees need in order to get involved as corporate influencers.
So please don’t fall into the profiling trap!
mixed forms
You don't have to decide on one method of recruiting line data participants from the start and for all time. There should be a clear direction, along with a dedicated plan. But depending on the response, you may want and should make improvements or revise your approach.
Typical mixed forms planned from the beginning are:
The management, the social CEO and other senior executives are definitely part of the program. Others are recruited by calling for proposals or by targeted approaches.
Or: There is a general call, but individual protagonists are also specifically addressed individually.
Or: In addition to the call in a specific company unit, individuals from other areas are also addressed.
criteria for selection
The size, type and characteristics of your corporate influencer program determine the selection criteria as well as the resources available. The goal of any corporate influencer program should actually be that it eventually becomes a natural part of the company culture. Therefore, from the first pilot project onwards, you want to learn what employees need in order to get involved as corporate influencers.