More leads for your real estate projects in 2021. How to get them?
Posted: Thu Jan 30, 2025 4:02 am
Let's review marketing for real estate industry professionals in 2021. What strategies and tools are they using in the sector?
The possibility that the home office scheme and the mixed work modality would become permanently consolidated with the pandemic, led many collaborators to envision different options for their residence. And although there was extreme caution in the transaction of properties, this did not stop ; in fact, Lamudi calculated that in 2020, despite the economic complexity, 65.3% of the population of Mexico looked for properties for rent and 34.7% for sale.
The emergency also moved the real estate market to solve issues of designing new spaces such as small studios, to add functionality to post-pandemic homes; but it also led it to seek and find effective and safe ways to reach its lebanon number dataset customers . Here, we briefly recount those strategies and tools that enabled its profitability in 2020 and prepare it to continue in 2021:
1.- Inbound Marketing, the methodology par excellence. Because it not only seeks to attract potential clients/users with good content using different attraction techniques, but also to foster meaningful and long-lasting relationships with them.
Also, because it involves automation processes that streamline the detailed monitoring of each Buyer Persona, they shorten the time and effort of repetitive tasks in the process of classification and prioritization of leads , which results in these ending up being the most qualified. It provides a 360 view from start to finish and in a comprehensive manner, in which all the organization's teams are closely coordinated (sales, marketing, customer service, etc.).
For such purposes, leading firms in the sector resorted to the creation of informative content with timely and reliable data on real estate issues that contributed to providing certainty in the matter and to providing a glimpse of the advantages of acquiring property as a safe asset.
Similarly, some developers increased their investments in technological solutions and Business Intelligence that strengthened the 100% digital sales channel , online sections, virtual visits and even online deed signature systems.
We also recommend reading: The power of Inbound Marketing in times of crisis.
2.- CRM software for real estate. Once the right leads were attracted, improvements were implemented in their Customer Relationship Management (CRM) , aligning the marketing and sales processes; which allowed real estate agents to truly understand the buyer's journey in greater detail and communicate with them at the right time, with the right message.
This allowed us to have control of both 1 and 10,000 contacts at the time of conversion through the different digital channels.
CRMs manage new leads and contacts better and allow detailed visualization of different interactions, in order to support the sales team in achieving better results and better conversions.
Likewise, HubSpot workflows allowed the Real Estate industry to nurture its contacts with automated content, helping them reactivate the sales funnel and then send them to this department to convert them into clients , allowing the effectiveness of each campaign to be measured.
The possibility that the home office scheme and the mixed work modality would become permanently consolidated with the pandemic, led many collaborators to envision different options for their residence. And although there was extreme caution in the transaction of properties, this did not stop ; in fact, Lamudi calculated that in 2020, despite the economic complexity, 65.3% of the population of Mexico looked for properties for rent and 34.7% for sale.
The emergency also moved the real estate market to solve issues of designing new spaces such as small studios, to add functionality to post-pandemic homes; but it also led it to seek and find effective and safe ways to reach its lebanon number dataset customers . Here, we briefly recount those strategies and tools that enabled its profitability in 2020 and prepare it to continue in 2021:
1.- Inbound Marketing, the methodology par excellence. Because it not only seeks to attract potential clients/users with good content using different attraction techniques, but also to foster meaningful and long-lasting relationships with them.
Also, because it involves automation processes that streamline the detailed monitoring of each Buyer Persona, they shorten the time and effort of repetitive tasks in the process of classification and prioritization of leads , which results in these ending up being the most qualified. It provides a 360 view from start to finish and in a comprehensive manner, in which all the organization's teams are closely coordinated (sales, marketing, customer service, etc.).
For such purposes, leading firms in the sector resorted to the creation of informative content with timely and reliable data on real estate issues that contributed to providing certainty in the matter and to providing a glimpse of the advantages of acquiring property as a safe asset.
Similarly, some developers increased their investments in technological solutions and Business Intelligence that strengthened the 100% digital sales channel , online sections, virtual visits and even online deed signature systems.
We also recommend reading: The power of Inbound Marketing in times of crisis.
2.- CRM software for real estate. Once the right leads were attracted, improvements were implemented in their Customer Relationship Management (CRM) , aligning the marketing and sales processes; which allowed real estate agents to truly understand the buyer's journey in greater detail and communicate with them at the right time, with the right message.
This allowed us to have control of both 1 and 10,000 contacts at the time of conversion through the different digital channels.
CRMs manage new leads and contacts better and allow detailed visualization of different interactions, in order to support the sales team in achieving better results and better conversions.
Likewise, HubSpot workflows allowed the Real Estate industry to nurture its contacts with automated content, helping them reactivate the sales funnel and then send them to this department to convert them into clients , allowing the effectiveness of each campaign to be measured.