UGC - Discover 10 profiles that are making the relationship between brands and consumers shine on social media.
Posted: Thu Jan 30, 2025 4:01 am
Instagram, TikTok, X... Choose your favorite social network, and you'll find brands and consumers in a closer relationship than ever before. Precisely because user-generated content is already being integrated into advertising campaign strategies.
When it comes to UGC (User Generated Content), there is no need for major productions. And if this term is not yet familiar to you, here is a quick explanation: UGC is any content, such as photos, videos, texts and reviews, created by consumers themselves about a brand, without the company's direct involvement in the production of this material.
Imagine the scene: someone, at home, shares a video showing a product they used and approved. This type of unretouched content belarus email list creates an almost instant connection with other people.
The truth is that brands of all sizes are increasingly investing in this format. On the other hand, we have those who have already turned this format into a business, selling content based on their real experience, sometimes without the incentive of an affiliate link or a commission, to brands.
If you're still wondering how this could make sense for a brand, you can take inspiration from the partnership between Unilever and TikTok, 100% focused on making the most of the power of UGC and the audience strength of community videos to create a hub called #CleanTok with the aim of engaging content with cleaning tips and product recommendations.
Coca-Cola was one of the first to adopt UGC as a strategy, encouraging consumers to share records of special moments with products personalized with their names, and Starbucks was no different, with different actions such as the Red Cup Contest and the White Cup Contest, rewarding consumers who share content from their cups on social media.
In general, what these initiatives have in common is the production of content by users, without relying on professionally produced images, showing that UGC can be integrated into the company's core business, not only showing the qualities of a product, but also associating the brand with real moments.
But be careful! UGC won't solve your entire strategy, okay? It's about integrating it in a complementary way where it makes sense, integrating it into your narrative journey, such as in reviews, social proof, conversion increase, engagement, SEO strategy or data collection, and not as a way to cheapen your campaign or scrap anyone's profession.
When it comes to UGC (User Generated Content), there is no need for major productions. And if this term is not yet familiar to you, here is a quick explanation: UGC is any content, such as photos, videos, texts and reviews, created by consumers themselves about a brand, without the company's direct involvement in the production of this material.
Imagine the scene: someone, at home, shares a video showing a product they used and approved. This type of unretouched content belarus email list creates an almost instant connection with other people.
The truth is that brands of all sizes are increasingly investing in this format. On the other hand, we have those who have already turned this format into a business, selling content based on their real experience, sometimes without the incentive of an affiliate link or a commission, to brands.
If you're still wondering how this could make sense for a brand, you can take inspiration from the partnership between Unilever and TikTok, 100% focused on making the most of the power of UGC and the audience strength of community videos to create a hub called #CleanTok with the aim of engaging content with cleaning tips and product recommendations.
Coca-Cola was one of the first to adopt UGC as a strategy, encouraging consumers to share records of special moments with products personalized with their names, and Starbucks was no different, with different actions such as the Red Cup Contest and the White Cup Contest, rewarding consumers who share content from their cups on social media.
In general, what these initiatives have in common is the production of content by users, without relying on professionally produced images, showing that UGC can be integrated into the company's core business, not only showing the qualities of a product, but also associating the brand with real moments.
But be careful! UGC won't solve your entire strategy, okay? It's about integrating it in a complementary way where it makes sense, integrating it into your narrative journey, such as in reviews, social proof, conversion increase, engagement, SEO strategy or data collection, and not as a way to cheapen your campaign or scrap anyone's profession.