Bethany Mota: the Portuguese descendant with 7.8 million followers on YouTube
Posted: Sat Dec 07, 2024 4:54 am
17 January, 2015 @ 6:08 pmby Eduardo Aranhain Digital Strategy Success Stories , Social NetworksLeave a comment
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Bethany Mota , the daughter of an Azorean immigrant, is making waves in the United States. After creating ain 2009, where she began expressing her opinions on fashion, Beth – the name by which she is known among her fans – has qatar email list managed to attract millions of viewers with her charismatic personality. More than just a video star, Bethany Mota is becoming
In this post, we profile this Portuguese-descendant who achieved success in front of a webcam.
In the fall of 2014, the 19th season of the American series “Dancing with the Stars” , broadcast by ABC , featured young Bethany Mota as one of its contestants . “Who?” asked some viewers who did not recognize the young woman. Alongside other celebrity contestants, the YouTuber easily went unnoticed.
But the merit of being there was quickly clarified by the program's presenter: at 18 years old, Bethany Mota was already responsible for a channel with an audience of over 7 million followers. The young woman's success took the masses by surprise, who until then had barely heard of this young Internet star... But Bethany's fans couldn't be more excited.
Already well-known among American teenagers, young Bethany Mota was now winning over the rest of the nation. Her success on the dance floor and the unconditional support of her fans earned her 4th place in the talent show. Even so, Bethany Mota knows that her career will not be on television. At least not now. The Internet takes up all her time.
Bethany Mota: from cyberbullying to cyber success
With over 7.8 million followers on YouTube and around 6 million on Twitter and Instagram , Bethany has a legion of fans who jump from the virtual space to real life, whether looking to take a selfie with the star or ask for her autograph. But it wasn't always like this.
Like so many, Bethany Mota started from scratch. Her passion for fashion led her to embark on vlogging – publishing content in video format. She was 13 years old when she uploaded her first video and, at the time, she was just a shy girl, in a simple beige room, devoid of color.
Interestingly, Bethany first joined the Internet at a dark time in her life. A victim of cyberbullying by a group of friends, the young woman decided to put school aside for a few weeks and isolated herself at home, diagnosed with depression. She was ashamed to go back to school: someone had created a fake MySpace account for her and posted lies.
At home, she turned to computers and focused her energy on a subject she loved: fashion . Gradually, she became well-known. People wrote to her thanking her for her fashion advice and explaining how they could look better with their makeup or clothes. The fragile girl that Bethany Mota had been was now giving voice to other insecure girls.
Brands are eyeing Beth
Since she started, Beth has produced over 300 videos . Almost all of them are detailed descriptions of fashion and cosmetic products purchased by Bethany or offered by brands .
Taking advantage of the blogger and vlogger phenomenon , brands have adapted their marketing strategies effectively: they offer their products to those who can promote them to the masses. This is the best way to get quality information to consumers without the brand itself having to promote the product.
Unleash YouTube Event And Fan Meet-Up
Along with the success that Bethany's videos brought to her life, there are also noticeable changes, such as those that her bedroom underwent. The beige, serious and silent place of the first videos evolves into a colorful space, full of pillows and light. The decoration of the room itself inspires the millions of teenagers who follow Bethany Mota on YouTube.
This is yet another example of the kind of emotional connection Bethany Mota has established with her followers. The young woman helps other teenagers mature, giving them advice and teaching them how to grow up in a world that is demanding for the always-online generation . In the past, terms of comparison existed at school and in the family. Today, this system is more complex and to understand all this complexity it is important for someone to summarize everything that is important.
Bethany's father, Tony Mota – originally from the island of São Jorge, from where he emigrated to the USA as a child with his parents in the 1960s – says that his daughter's talent for communicating with other teenagers is her biggest source of income . The young woman is capable of working for 20 hours straight : recording, editing and designing are all tasks that only she does.
Her work on the Internet and as a fashion designer for the American clothing chain Aeropostale leave her little free time. University has been put on hold because of work.
For now, the salary she receives is a mystery that Bethany Mota and her family have not revealed, but according to experts, it should be around 500 to 750 thousand dollars , the equivalent of 385 to 578 thousand euros. Whatever her income, the truth is that Bethany 's world has absorbed a large part of her family, from her grandmother to her sister, including her parents and uncle, who work together with the teenager.
READ NOW OTHER INTERESTING ARTICLES RELATED TO THIS POST:
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Share this article
Bethany Mota , the daughter of an Azorean immigrant, is making waves in the United States. After creating ain 2009, where she began expressing her opinions on fashion, Beth – the name by which she is known among her fans – has qatar email list managed to attract millions of viewers with her charismatic personality. More than just a video star, Bethany Mota is becoming
In this post, we profile this Portuguese-descendant who achieved success in front of a webcam.
In the fall of 2014, the 19th season of the American series “Dancing with the Stars” , broadcast by ABC , featured young Bethany Mota as one of its contestants . “Who?” asked some viewers who did not recognize the young woman. Alongside other celebrity contestants, the YouTuber easily went unnoticed.
But the merit of being there was quickly clarified by the program's presenter: at 18 years old, Bethany Mota was already responsible for a channel with an audience of over 7 million followers. The young woman's success took the masses by surprise, who until then had barely heard of this young Internet star... But Bethany's fans couldn't be more excited.
Already well-known among American teenagers, young Bethany Mota was now winning over the rest of the nation. Her success on the dance floor and the unconditional support of her fans earned her 4th place in the talent show. Even so, Bethany Mota knows that her career will not be on television. At least not now. The Internet takes up all her time.
Bethany Mota: from cyberbullying to cyber success
With over 7.8 million followers on YouTube and around 6 million on Twitter and Instagram , Bethany has a legion of fans who jump from the virtual space to real life, whether looking to take a selfie with the star or ask for her autograph. But it wasn't always like this.
Like so many, Bethany Mota started from scratch. Her passion for fashion led her to embark on vlogging – publishing content in video format. She was 13 years old when she uploaded her first video and, at the time, she was just a shy girl, in a simple beige room, devoid of color.
Interestingly, Bethany first joined the Internet at a dark time in her life. A victim of cyberbullying by a group of friends, the young woman decided to put school aside for a few weeks and isolated herself at home, diagnosed with depression. She was ashamed to go back to school: someone had created a fake MySpace account for her and posted lies.
At home, she turned to computers and focused her energy on a subject she loved: fashion . Gradually, she became well-known. People wrote to her thanking her for her fashion advice and explaining how they could look better with their makeup or clothes. The fragile girl that Bethany Mota had been was now giving voice to other insecure girls.
Brands are eyeing Beth
Since she started, Beth has produced over 300 videos . Almost all of them are detailed descriptions of fashion and cosmetic products purchased by Bethany or offered by brands .
Taking advantage of the blogger and vlogger phenomenon , brands have adapted their marketing strategies effectively: they offer their products to those who can promote them to the masses. This is the best way to get quality information to consumers without the brand itself having to promote the product.
Unleash YouTube Event And Fan Meet-Up
Along with the success that Bethany's videos brought to her life, there are also noticeable changes, such as those that her bedroom underwent. The beige, serious and silent place of the first videos evolves into a colorful space, full of pillows and light. The decoration of the room itself inspires the millions of teenagers who follow Bethany Mota on YouTube.
This is yet another example of the kind of emotional connection Bethany Mota has established with her followers. The young woman helps other teenagers mature, giving them advice and teaching them how to grow up in a world that is demanding for the always-online generation . In the past, terms of comparison existed at school and in the family. Today, this system is more complex and to understand all this complexity it is important for someone to summarize everything that is important.
Bethany's father, Tony Mota – originally from the island of São Jorge, from where he emigrated to the USA as a child with his parents in the 1960s – says that his daughter's talent for communicating with other teenagers is her biggest source of income . The young woman is capable of working for 20 hours straight : recording, editing and designing are all tasks that only she does.
Her work on the Internet and as a fashion designer for the American clothing chain Aeropostale leave her little free time. University has been put on hold because of work.
For now, the salary she receives is a mystery that Bethany Mota and her family have not revealed, but according to experts, it should be around 500 to 750 thousand dollars , the equivalent of 385 to 578 thousand euros. Whatever her income, the truth is that Bethany 's world has absorbed a large part of her family, from her grandmother to her sister, including her parents and uncle, who work together with the teenager.
READ NOW OTHER INTERESTING ARTICLES RELATED TO THIS POST:
4 Courses on YouTube
Get thousands of views on your YouTube videos
YouTubers: young people who are successful with videos