The elements you want to verify are not narrowed down

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It is important to clarify "what you want to do with the results," rather than "just asking questions and hoping to use them for something." Once you have decided to conduct a survey, the first step is to determine the purpose, goal, and objectives of the survey. Goal: The final goal you want to achieve Goal: the final milestone to achieve a goal Goals: Means and concrete actions to achieve a goal <Example> the purpose goal the goal Customer Satisfaction Survey (BtoB) Increase customer satisfaction Proposal and implementation of measures to improve customer satisfaction in each department Identifying problems by category (sales, support center, products, etc.


) New product awareness survey (BtoC) Increase sales armenia telegram database of new products Improvements to selling points/advertising media allocation/products themselves Understanding market positioning, satisfaction points, purchasing decision factors, awareness pathways, dissatisfaction points, etc. Surveys at exhibition booths (BtoB) Increase sales Obtaining appointments from exhibitions (target number of appointments) Survey responses (target number of responses) / Project level determination / Project unit price measurement at exhibitions Let's start by understanding your customers! [Survey data analysis] How to Create a Web Survey (Questions) - 8 Tips to Increase Response Rates - As we have seen so far, online surveys have many benefits.


However, in order for a company to use online surveys to achieve its original purpose, it is necessary to obtain a certain number of responses. Therefore, it is important to make people feel that it is easy to respond. Also, the main reason for low response rates is that people feel it is a hassle. In fact, when asked to take a survey in their daily lives, many people have probably refused because it was a hassle.