What is Local SEO?
Posted: Thu Jan 30, 2025 3:37 am
Local SEO is a special optimization strategy that focuses on local searches. The goal is to answer local search queries with results from the geographic region. Service providers and companies that target a regionally limited clientele can achieve better visibility in search engines through local SEO and be displayed more prominently to people searching nearby. Even if the search query is typed in without the addition of "near me", the name of the city or a specific street.
Anyone who uses local search engine optimization not only appears in the organic search results, i.e. the list of all search results (called SERPs). The company is also listed on the map (such as Google Map). On Google, the map is clearly visible above the actual search entries. This makes local offers quick and easy for potential customers to find.
Chances are, you've already experienced the effects of local SEO. Think back australia gambling data to your own searches for a product or service. Local businesses were probably at the top of the search results. The effect is more noticeable on mobile devices, as they change location regularly.
If you are out and about and are looking for a restaurant on your smartphone , for example, you will primarily be shown restaurants that are just a few minutes away. Such local search results make more sense than showing you the Bayrischer Hof in Munich when you are walking through Hamburg. The algorithm knows that you probably don't want to travel far to go to a restaurant and shows you options that are close by.
The Google algorithm also answers queries within seconds with local search results for other companies and service providers such as car repair shops, doctors or flower shops whose business is aimed at the local population. These search results change depending on the location.
Local searches are less common when looking for products or services that are not geographically limited. Let's take the search term "SEO agency" as an example. The search results include agencies from all over Germany. If you are specifically looking for an agency in the Hanseatic city, you usually have to expand the search term to SEO agency in Hamburg or "SEO agency near me" in order to only see locally based agencies. While the location may be less important for an agency, it plays an important role when it comes to a hairdresser or dentist, for example.
Anyone who uses local search engine optimization not only appears in the organic search results, i.e. the list of all search results (called SERPs). The company is also listed on the map (such as Google Map). On Google, the map is clearly visible above the actual search entries. This makes local offers quick and easy for potential customers to find.
Chances are, you've already experienced the effects of local SEO. Think back australia gambling data to your own searches for a product or service. Local businesses were probably at the top of the search results. The effect is more noticeable on mobile devices, as they change location regularly.
If you are out and about and are looking for a restaurant on your smartphone , for example, you will primarily be shown restaurants that are just a few minutes away. Such local search results make more sense than showing you the Bayrischer Hof in Munich when you are walking through Hamburg. The algorithm knows that you probably don't want to travel far to go to a restaurant and shows you options that are close by.
The Google algorithm also answers queries within seconds with local search results for other companies and service providers such as car repair shops, doctors or flower shops whose business is aimed at the local population. These search results change depending on the location.
Local searches are less common when looking for products or services that are not geographically limited. Let's take the search term "SEO agency" as an example. The search results include agencies from all over Germany. If you are specifically looking for an agency in the Hanseatic city, you usually have to expand the search term to SEO agency in Hamburg or "SEO agency near me" in order to only see locally based agencies. While the location may be less important for an agency, it plays an important role when it comes to a hairdresser or dentist, for example.