Tips to Align Discovery Campaigns With Video Campaigns
Posted: Wed Jan 29, 2025 9:48 am
In some cases, you might want to run stand-alone Discovery campaigns. But like many Google Ads options, Discovery ads often work better when you run them alongside complementary campaign types. Let's look at two scenarios.
Reach-Focused Discovery Campaign
With a MOFU objective like website traffic, you can build a Discovery campaign that's designed to reach as many interested people as possible. Consider using optimized targeting with relatively broad signals to allow Google to deliver your campaign as widely as possible across YouTube and other placements.
Then build a retargeting audience from website visitors who clicked on your Discovery oman mobile numbers list ad. Use this audience in a video action campaign. Include both landscape format and vertical short-form video assets to optimize for all YouTube placements and use a compelling offer or CTA to drive conversions.
Retargeting-Focused Discovery Campaign
Alternatively, create a video reach campaign to get your video ads in front of as many YouTube viewers as possible. Make sure to use video assets that work in-stream and the shorts feed so you can deliver ads efficiently.
Then create a Discovery campaign to reengage viewers via YouTube, Gmail, and Discover. Use a BOFU objective like leads or sales to maximize conversions. Add a product feed when possible to encourage customers to browse and buy directly from the ad.
Conclusion
With Google Ads' new Discovery campaign tools, advertisers can reach interested audiences across key placements, including YouTube. By leveraging product feeds and aligning Discovery ads with video campaigns, advertisers can make this newly enhanced campaign type a successful part of their YouTube advertising plan.
Reach-Focused Discovery Campaign
With a MOFU objective like website traffic, you can build a Discovery campaign that's designed to reach as many interested people as possible. Consider using optimized targeting with relatively broad signals to allow Google to deliver your campaign as widely as possible across YouTube and other placements.
Then build a retargeting audience from website visitors who clicked on your Discovery oman mobile numbers list ad. Use this audience in a video action campaign. Include both landscape format and vertical short-form video assets to optimize for all YouTube placements and use a compelling offer or CTA to drive conversions.
Retargeting-Focused Discovery Campaign
Alternatively, create a video reach campaign to get your video ads in front of as many YouTube viewers as possible. Make sure to use video assets that work in-stream and the shorts feed so you can deliver ads efficiently.
Then create a Discovery campaign to reengage viewers via YouTube, Gmail, and Discover. Use a BOFU objective like leads or sales to maximize conversions. Add a product feed when possible to encourage customers to browse and buy directly from the ad.
Conclusion
With Google Ads' new Discovery campaign tools, advertisers can reach interested audiences across key placements, including YouTube. By leveraging product feeds and aligning Discovery ads with video campaigns, advertisers can make this newly enhanced campaign type a successful part of their YouTube advertising plan.