Livraria Cultura: Almost 70 years selling books and much more
Posted: Sat Dec 07, 2024 4:44 am
11 April, 2015 @ 10:10 amby Tiago Leãoin Digital Strategy Success Stories , E-Commerce , Digital Marketing BooksLeave a comment
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Created in 1947, thehas grown to become one of the greatest success stories in the literary world of Brazil. Today, the brand has 19 stores spread across the country and is part of the timeless legacy left by Eva Herz . Read on and discover the peculiar story behind this bookstore that has managed to adapt to the times to become a reference in the book market .
To understand the history of Livraria Cultura, we need to go back in time to a time when the Internet was far from existing and when being Jewish meant being persecuted by the German authorities. It was the eve of World new zealand email list War II when Eva Herz's family left Germany and went to live in São Paulo.
It was then that the idea of creating a small library at home came about, where people could rent books in exchange for a small amount that would help to make up the family budget. From the 1950s onwards, in addition to renting books, Eva Herz also began selling them. Her popularity quickly grew and, suddenly, even her neighbours were consulting her when they wanted to get their children to read.
Print
The project that was just for earning a little extra money at the end of the month has now become a serious business. And despite the changes that have occurred (largely thanks to the emergence of the Internet), the truth is that Eva Herz 's principles continue to be at the heart of Livraria Cultura 's business . If we go to the website, we can read that one of the brand's main objectives is to cement the transformative power of information and culture, taking it as far as possible to create “a better and fairer world”.
That said, we can say that more than just buying books online , this is a site full of history.
GIF Books - 728x90
What can we find in ?
More than 9 million products available. This is one of the numbers that explains the success of Livraria Cultura . But the online platform is not just about quantity. On the contrary, it is impossible to talk about Livraria Cultura without mentioning the quality of the service provided by the customer service (by phone or email), the diversity of products and the respect for the customer.
The e-commerce service is extremely secure and allows users to track the status of their order from the moment it leaves the warehouse until it arrives at their home. More than just an online book sales platform , Livraria Cultura works as a gateway to the world of culture on the Internet: you can, for example, use the portal simply to browse and find the latest news from the literary world.
And although we are talking about a bookstore, the truth is that the company's services have expanded over the years. Today, Livraria Cultura sells music , books and even toys . The idea behind the expansion of the offer is that today culture is not only found in books: on the contrary, it can be found everywhere, whether we are talking about a film or a puzzle .
But what exactly can I find if I access the Livraria Cultura website ? As if it were a store, the website is divided into sections or shelves. Stay with us and see some of the items in this, which is one of the best online stores in the book sector in Brazil .
Books
Books, books and more books . The amount seems endless, but if this may initially seem like a disadvantage when it comes to choosing, think again. With the amount of menus and submenus, filters and search engine available, finding your favorite book has never been so easy. Recommended for both those who know exactly what they want to read, and those who have no idea what their next read will be .
E-books
The digital market is here to stay and Livraria has not been left behind in this revolution. Nowadays, instead of carrying a book in its traditional format, you can put it inside your tablet . How? Simply download the e-book. Because they are digital, e-books are usually cheaper than paper books. Also, keep an eye out because Livraria Cultura often has several promotions.
Kobo
The Kobo is an eReader that allows you to store all your books in one device. This small device has a capacity of up to 3,000 e-books, but you can expand this capacity using a microSD card. The Kobo is available in several models, and you can also find accessories for the device.
Films
The latest cinema releases , Oscar-nominated films and the latest series are just some of the products you can find in this section of Livraria Cultura . A filter by genre, nationality or “best sellers” helps you find the film or series that’s right for you.
Music
Music is timeless and the truth is that there is nothing like buying a CD or vinyl to keep a physical object that transports us to memories of times gone by or that reminds us of a particular situation. If you are a fan of classics or if you can't miss the latest hit, this is the section for you. It also includes t-shirts, books and other products related to the world of music.
Games
Who said video games can't be part of culture? Here you'll find a variety of computer and console games. In the vertical menu, you can filter by age group, language, release year, console or by using the featured filters (best sellers, new releases and pre-orders).
Toys
As the old saying goes, and it's true: you can learn by playing . The toys section at Livraria Cultura highlights products that promote education and prove that learning can also be fun. Here you'll find building blocks, various games, LEGO, activity books, and many other products.
Stationery shop
In the online stationery section , you can find all the necessary materials for your office or school supplies for your children. Notepads, pencils, pens, backpacks and even mugs are some of the products available here.
Magazine
Comic books, cultural magazines, sports magazines, graphic novels... If you're a magazine fan and never miss an issue of a particular publication, then this is the place for you. Just one click and the magazine will be at your home in no time.
To access incredible and exclusive content related to literature, visit the Mundo de Livros blog .
Livraria Cultura is open 24 hours. Visit us !
READ OTHER RELATED ARTICLES ON OUR BLOG NOW:
Don't you have the 8Ps of Digital Marketing Book yet?
5 websites to download books legally and for free
What will schools of the future be like?
Share this article
Created in 1947, thehas grown to become one of the greatest success stories in the literary world of Brazil. Today, the brand has 19 stores spread across the country and is part of the timeless legacy left by Eva Herz . Read on and discover the peculiar story behind this bookstore that has managed to adapt to the times to become a reference in the book market .
To understand the history of Livraria Cultura, we need to go back in time to a time when the Internet was far from existing and when being Jewish meant being persecuted by the German authorities. It was the eve of World new zealand email list War II when Eva Herz's family left Germany and went to live in São Paulo.
It was then that the idea of creating a small library at home came about, where people could rent books in exchange for a small amount that would help to make up the family budget. From the 1950s onwards, in addition to renting books, Eva Herz also began selling them. Her popularity quickly grew and, suddenly, even her neighbours were consulting her when they wanted to get their children to read.
The project that was just for earning a little extra money at the end of the month has now become a serious business. And despite the changes that have occurred (largely thanks to the emergence of the Internet), the truth is that Eva Herz 's principles continue to be at the heart of Livraria Cultura 's business . If we go to the website, we can read that one of the brand's main objectives is to cement the transformative power of information and culture, taking it as far as possible to create “a better and fairer world”.
That said, we can say that more than just buying books online , this is a site full of history.
GIF Books - 728x90
What can we find in ?
More than 9 million products available. This is one of the numbers that explains the success of Livraria Cultura . But the online platform is not just about quantity. On the contrary, it is impossible to talk about Livraria Cultura without mentioning the quality of the service provided by the customer service (by phone or email), the diversity of products and the respect for the customer.
The e-commerce service is extremely secure and allows users to track the status of their order from the moment it leaves the warehouse until it arrives at their home. More than just an online book sales platform , Livraria Cultura works as a gateway to the world of culture on the Internet: you can, for example, use the portal simply to browse and find the latest news from the literary world.
And although we are talking about a bookstore, the truth is that the company's services have expanded over the years. Today, Livraria Cultura sells music , books and even toys . The idea behind the expansion of the offer is that today culture is not only found in books: on the contrary, it can be found everywhere, whether we are talking about a film or a puzzle .
But what exactly can I find if I access the Livraria Cultura website ? As if it were a store, the website is divided into sections or shelves. Stay with us and see some of the items in this, which is one of the best online stores in the book sector in Brazil .
Books
Books, books and more books . The amount seems endless, but if this may initially seem like a disadvantage when it comes to choosing, think again. With the amount of menus and submenus, filters and search engine available, finding your favorite book has never been so easy. Recommended for both those who know exactly what they want to read, and those who have no idea what their next read will be .
E-books
The digital market is here to stay and Livraria has not been left behind in this revolution. Nowadays, instead of carrying a book in its traditional format, you can put it inside your tablet . How? Simply download the e-book. Because they are digital, e-books are usually cheaper than paper books. Also, keep an eye out because Livraria Cultura often has several promotions.
Kobo
The Kobo is an eReader that allows you to store all your books in one device. This small device has a capacity of up to 3,000 e-books, but you can expand this capacity using a microSD card. The Kobo is available in several models, and you can also find accessories for the device.
Films
The latest cinema releases , Oscar-nominated films and the latest series are just some of the products you can find in this section of Livraria Cultura . A filter by genre, nationality or “best sellers” helps you find the film or series that’s right for you.
Music
Music is timeless and the truth is that there is nothing like buying a CD or vinyl to keep a physical object that transports us to memories of times gone by or that reminds us of a particular situation. If you are a fan of classics or if you can't miss the latest hit, this is the section for you. It also includes t-shirts, books and other products related to the world of music.
Games
Who said video games can't be part of culture? Here you'll find a variety of computer and console games. In the vertical menu, you can filter by age group, language, release year, console or by using the featured filters (best sellers, new releases and pre-orders).
Toys
As the old saying goes, and it's true: you can learn by playing . The toys section at Livraria Cultura highlights products that promote education and prove that learning can also be fun. Here you'll find building blocks, various games, LEGO, activity books, and many other products.
Stationery shop
In the online stationery section , you can find all the necessary materials for your office or school supplies for your children. Notepads, pencils, pens, backpacks and even mugs are some of the products available here.
Magazine
Comic books, cultural magazines, sports magazines, graphic novels... If you're a magazine fan and never miss an issue of a particular publication, then this is the place for you. Just one click and the magazine will be at your home in no time.
To access incredible and exclusive content related to literature, visit the Mundo de Livros blog .
Livraria Cultura is open 24 hours. Visit us !
READ OTHER RELATED ARTICLES ON OUR BLOG NOW:
Don't you have the 8Ps of Digital Marketing Book yet?
5 websites to download books legally and for free
What will schools of the future be like?