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Meet the author - Head of Marketing at an early stage startup specializing in funding and mentoring in the built environment sector. Previously led content strategy and ran an award-winning blog. If you're a business owner or marketer, you've probably seen a lot of results in search results and have probably wondered what's going on. If you didn't know, the collective subconscious of the Internet is where people come from. people from all walks of life can talk about themselves. A platform where you can share your experiences, publish content and learn about topics that interest you.

Due to its relative lack of structure compared to other social media platforms, it is not as popular among business owners looking to promote their products and services. This is a huge missed opportunity. Because when used correctly, it can be a huge boost to your marketing efforts and become a valuable source of income for your business. In this article we will talk about exactly this. Let's take a look at how it works and then discuss five strategies you can use to drive traffic from this unique platform.