When a single image doesn't communicate everything you want to say, carousels are ideal for sharing multiple images (or a mix of images and videos) at once. Even better, carousels are great for mobile since they encourage users to swipe through and view all of the creatives.
On Instagram, you can include up to 10 images, videos, or a mix of both in a single carousel. Whether you're planning to use square or portrait images, it's important to choose one aspect ratio. If you add images with multiple aspect ratios, Instagram will automatically publish all of them as squares.
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Keep in mind that uploading multiple images works differently on each social network. On Instagram, multiple images display as an interactive carousel, which is ideal for mobile. On platforms like X and Facebook, multiple images display in a grid format, which isn't as intuitive to navigate.
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Consider Posting Images Instead of Links
If your business shares a lot of external resources on platforms like X and LinkedIn, it's worth rethinking how you share them. When you add a link to a post, most social media networks create what's known as a link preview. This interactive element gets attached to your post and displays the external page's title and featured image automatically.
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