And this segmentation is not only
Posted: Sat Dec 07, 2024 4:42 am
A Brevo example of segmentation using the RFM model
RFM score can be used in a diverse array of scenarios, be it engaging new contacts, converting first-time buyers to regulars, or giving a special referral code for top-spenders. By leveraging these segments, businesses can craft targeted email campaigns tailored to each group's specific needs and preferences, ultimately driving higher conversion rates.
Purchase timing segmentation: Increase repeat customers and satisfaction rate
Another valuable targeting offered by Brevo CDP is the Purchase Timing Deviation segmentation, which categorizes customers based on their adherence to typical purchasing patterns.
For example, customers who have recently made a purchase, those who are on track with their usual buying frequency, and those who have overdue purchases or have become inactive.
Let’s imagine the following scenario: you work in a company that sells coffee beans and you already gathered sufficient information to know that it takes, on average, 42 days for a second purchase to happen.
As a marketer, you could, of course, create an email campaign to oman telephone number data remind users to place a new order every 5-6 weeks. However, that average doesn’t accurately represent your customers. Some people might order every 2 weeks, while others purchase once every 6 months.
This is where Purchase Timing Deviation score comes into play. Using this score, you can automate timely messages for each customer’s personal order frequency.
So now Tom, who likes his coffee beans to be freshly delivered once a month, can get a reminder 3 days in advance, while Amanda, who is less of a coffee drinker, will get her reminder in about 2 months.
for simple reminders at an individual level. You can implement it in various marketing automations, such as personalized promotion emails for people “At risk”, or win-back emails for “Overdue” audiences, and much more.
Therefore, Purchase Timing Deviation segmentation provides businesses with valuable insights into the timing of customer transactions, enabling them to create targeted email marketing campaigns that nudge customers towards making a purchase or re-engaging with the brand.
Interested in seeing what Brevo CDP can do for your sales? Get in touch with our team.
Get a demo
Unleashing the power of smart segments for retail scenarios
Consider the challenge of incentivizing customers who only purchase in-store to start shopping online.
Data tells us that customers who shop both online and in-store tend to have a 30% higher Lifetime Value (LTV) than those who prefer only one channel. But how do we bridge the gap between these separate worlds, especially when data integration poses a significant challenge?
RFM score can be used in a diverse array of scenarios, be it engaging new contacts, converting first-time buyers to regulars, or giving a special referral code for top-spenders. By leveraging these segments, businesses can craft targeted email campaigns tailored to each group's specific needs and preferences, ultimately driving higher conversion rates.
Purchase timing segmentation: Increase repeat customers and satisfaction rate
Another valuable targeting offered by Brevo CDP is the Purchase Timing Deviation segmentation, which categorizes customers based on their adherence to typical purchasing patterns.
For example, customers who have recently made a purchase, those who are on track with their usual buying frequency, and those who have overdue purchases or have become inactive.
Let’s imagine the following scenario: you work in a company that sells coffee beans and you already gathered sufficient information to know that it takes, on average, 42 days for a second purchase to happen.
As a marketer, you could, of course, create an email campaign to oman telephone number data remind users to place a new order every 5-6 weeks. However, that average doesn’t accurately represent your customers. Some people might order every 2 weeks, while others purchase once every 6 months.
This is where Purchase Timing Deviation score comes into play. Using this score, you can automate timely messages for each customer’s personal order frequency.
So now Tom, who likes his coffee beans to be freshly delivered once a month, can get a reminder 3 days in advance, while Amanda, who is less of a coffee drinker, will get her reminder in about 2 months.
for simple reminders at an individual level. You can implement it in various marketing automations, such as personalized promotion emails for people “At risk”, or win-back emails for “Overdue” audiences, and much more.
Therefore, Purchase Timing Deviation segmentation provides businesses with valuable insights into the timing of customer transactions, enabling them to create targeted email marketing campaigns that nudge customers towards making a purchase or re-engaging with the brand.
Interested in seeing what Brevo CDP can do for your sales? Get in touch with our team.
Get a demo
Unleashing the power of smart segments for retail scenarios
Consider the challenge of incentivizing customers who only purchase in-store to start shopping online.
Data tells us that customers who shop both online and in-store tend to have a 30% higher Lifetime Value (LTV) than those who prefer only one channel. But how do we bridge the gap between these separate worlds, especially when data integration poses a significant challenge?