Instagram Stories and Highlights
Posted: Wed Jan 29, 2025 8:49 am
Whether it’s short form or long form, stories are an incredible resource to help you bond with your target audience. Go to your archives and review your stories from the past several months. Ask yourself, “Is this bringing people into a part of my life or brand that I’m not currently sharing on my feed?”. Are there any other elements that would help your audience get to know you on a slightly deeper level?
Your highlights become a playlist of your favorite stories. The stories that triggered the biggest response are the ones you should add to your highlights. Then you can create highlight categories that are relevant to your content and audience.
Reels, Photos, and Carousels
When it comes to using core feed features, like reels, carousels, and photos, quality is key. No one likes looking at a fuzzy video, image, or graphic. When reviewing your content, check to see if you are uploading it at the highest quality.
improve-instagram-results-audit-your-page-features-reels-photos-carousels-3
Pro tip: Go into your settings on the Instagram app, and search for “Data usage and media quality”. Make sure “Upload at highest quality” is turned on. This option is usually automatically off because when you upload high-quality video it uses more mobile data. You can also change your camera settings on your phone to ensure you are filming in 4K.
Some other important elements to consider when it comes to your reels:
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How often are you using audio to enhance your reels? Instagram is naturally an audio-off platform, so it’s important to use closed captions when you are saying anything of value.
Are you paying attention to the reels that are tending?
Are you experimenting with different formats (speaking to the camera, vlog style, etc.)?
What are you putting at the start of your reel that is going to hook your audience and get them to stop scrolling the next time they see your content?
There is a popular belief that carousels can be anything—a random assortment of images and videos with zero strategy behind them. While this may be true of the trendy “photo dump,” it is not necessarily true of carousels.
Apply the AIDA model when thinking about your content. The first slide should be attention-grabbing, the next should spark interest, the third should relate to some desire your audience has, and the last slide should be an action. This model works especially well for businesses that use graphics in their carousels.
When it comes to photos, it depends on what type of photo you’re sharing. If you’re a business, avoid sharing photos of products or services all of the time. That kind of content can get stale very quickly. Think creatively, like using a customer testimonial. Even if you're just uploading a pretty photo, don't forget you still have the caption to tie in value and meaning. Think about your audience, pay attention to how they react.
Your highlights become a playlist of your favorite stories. The stories that triggered the biggest response are the ones you should add to your highlights. Then you can create highlight categories that are relevant to your content and audience.
Reels, Photos, and Carousels
When it comes to using core feed features, like reels, carousels, and photos, quality is key. No one likes looking at a fuzzy video, image, or graphic. When reviewing your content, check to see if you are uploading it at the highest quality.
improve-instagram-results-audit-your-page-features-reels-photos-carousels-3
Pro tip: Go into your settings on the Instagram app, and search for “Data usage and media quality”. Make sure “Upload at highest quality” is turned on. This option is usually automatically off because when you upload high-quality video it uses more mobile data. You can also change your camera settings on your phone to ensure you are filming in 4K.
Some other important elements to consider when it comes to your reels:
AI EXPLORED
Curious About How to Use AI?
Our newest show, AI Explored, might be just what you're looking for. It's for marketers, creators, and entrepreneurs who want to understand how to use AI in their business.
It's hosted by Michael Stelzner and explores this exciting new frontier in easy-to-understand terms.
Pull up your favorite podcast app and search for AI Explored. Or click the butto macedonia mobile numbers list below for more information.
I WANT TO LEARN MORE ABOUT AI
How often are you using audio to enhance your reels? Instagram is naturally an audio-off platform, so it’s important to use closed captions when you are saying anything of value.
Are you paying attention to the reels that are tending?
Are you experimenting with different formats (speaking to the camera, vlog style, etc.)?
What are you putting at the start of your reel that is going to hook your audience and get them to stop scrolling the next time they see your content?
There is a popular belief that carousels can be anything—a random assortment of images and videos with zero strategy behind them. While this may be true of the trendy “photo dump,” it is not necessarily true of carousels.
Apply the AIDA model when thinking about your content. The first slide should be attention-grabbing, the next should spark interest, the third should relate to some desire your audience has, and the last slide should be an action. This model works especially well for businesses that use graphics in their carousels.
When it comes to photos, it depends on what type of photo you’re sharing. If you’re a business, avoid sharing photos of products or services all of the time. That kind of content can get stale very quickly. Think creatively, like using a customer testimonial. Even if you're just uploading a pretty photo, don't forget you still have the caption to tie in value and meaning. Think about your audience, pay attention to how they react.