Creating a Short-Form Video System That Scales for TikTok and Beyond

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Want to create more short-form videos for your business? Looking for a repeatable system to take you from ideation to publication?

In this article, you’ll discover how to build a system for creating short-form video on TikTok and beyond!

Creating a Short-Form Video System That Scales for TikTok and Beyond by Social Media Examiner
This article was co-created by Austin Falter and Michael Stelzner. For more about luxembourg mobile numbers list Austin, scroll to Other Notes From This Episode at the end of this article.
Why Should Marketers Pay Attention to TikTok and Short-Form Video Content?
TikTok may seem like the Wild West of social media, full of dancing videos and chaos. As a business owner, you may be initially skeptical about investing time in TikTok and short-form video. However, in 2023, short-form video (video under 60 seconds) is the most effective type of social media content you can create.

Platforms are prioritizing short-form video content because it is receiving more watch time than other formats. Viewers now spend more time scrolling through TikTok videos than watching Netflix.

In response, platforms like Facebook, YouTube, and Twitter (X) have introduced short-form video features. This allows you as a marketer to repurpose one short-form video across multiple platforms instead of creating unique content formats for each platform, saving you tons of time and energy.

Short-form video delivers content users want to engage with. Consistent posting also helps you build an audience and brand familiarity.