Paid content promotion and types of marketing activities

[sumaiyakhatun22]

I believe that the simplest and clearest way to systematize marketing activities is to divide them into two types:

1) Performance Marketing

The first type of marketing activities are the so-called performance, or efficiency marketing. These are all paid advertising channels, including advertising on Facebook, Google, LinkedIn, whose task is to send messages such as: buy a brick, generate clicks, purchases and potential inquiries.

2) Content marketing

The second, very popular type of advertising activities is the so-called content portugal rcs data marketing, or content marketing. I define it simply as creating content that supports sales. And they are certainly an inherent part of internet marketing.

Lack of advertising support – is it worth creating content that does not reach the audience?
However, many people still assume that marketing activities come down to an “either/or” choice: either we do paid advertising and treat it as a separate specialization, or we create content.

Meanwhile, creating content is not the same as sponsoring it. What's more, many brands create content but don't promote it at all. And that, from my perspective, is a cardinal mistake.

There is a famous saying in the world of philosophy that if a tree falls in the forest and no one hears it, did it fall at all? And we could apply this beautiful, philosophical concept to content created by people involved in marketing.

If you wrote an article, recorded a podcast, or posted a YouTube video and no one saw it, was it even created? Taking that line of reasoning further and bringing it down to earth, was it even worth creating?