17 March, 2016 @ 11:23 amby Eduardo Aranhain Applications , Digital Strategy Success Stories , E-Commerce , Digital StrategyLeave a comment
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Uber . We all already know what it is. This strange four-letter word has been appearing in the media around the world, often accompanied by headlines that talk about taxi driver demonstrations . In Portugal, this is a constant reality. In February 2015, for example, taxi drivers at Portela airport in Lisbon went on strike to protest, once again, against the.
For those who are more distracted by the latest news in the digital world, we explain what this Uber thing is . This is an application that you can install on your mobile device and use to order a car that will provide you with a service very similar to that of a taxi. The difference lies in the quality and personalization of the service, how easy it is for the driver kuwait email list to find you and the flexible payment from the app using a credit card .
The competition that this business poses for taxi drivers is causing everyone to talk. Uber , which turns six years old in 2016, is valued at 45 million euros and began as a start-up . At first, it was a small project that only took place in San Francisco and was used by a group of friends. As the network grew – it now operates in more than 330 cities in 60 countries – the controversies worsened.
Above all, theproved that the Internet is indeed changing the world and reaching businesses that, apparently, seem to be further away from the digital environment. In this post, we point out 5 reasons that explain all of Uber 's success and that prove that the app is here to stay… if you let it stay.
Uber: why do we like this app so much?
Ease
There is nothing simpler than using the. Just open the app and search for an Uber driver nearby. Once you find the vehicle, you can indicate your destination and make payment immediately via credit card. Then, just wait for your ride to arrive at your location. Through a geolocation system, the Uber vehicle knows precisely where it can find you.
It's in fashion
After being suspended for a few months in Portugal, Uber is trendy and there are more and more people using this service. In addition, anyone who signs up receives a 10 euro voucher to spend on their first trip and test the service. Therefore, Uber itself encourages you to test it.
AFFORDABLE
The Uber service is not that expensive if we compare it, for example, to normal taxis. A normal Uber Premium journey – an extra quality service – costs little more than a taxi, around 25%, while the normal service charges the same prices.
Payment
There is no doubt that payment is one of the advantages ofand this is a point that we pay special attention to in this post. More than being able to pay for the trip before we even take it, we know in advance what the cost is. Unlike taxis, we don't run the risk of being surprised at the end of the trip and seeing the number on the meter grow every minute, without really understanding what the final amount will be.
Quality
Uber offers users two types of services. Uber Premium , which identifies itself as a luxury service, although the prices charged are not exorbitant; and Uber Econômico , whose prices are priced at those equivalent to those of a normal taxi. However, quality is a factor that does not vary depending on the price: whatever the service, the drivers are friendly, polite and professional.
Uber: why is this service so popular?
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