And how is it different from the first one?
Posted: Wed Jan 29, 2025 6:27 am
Comprehensive marketing audit
The second type of audit, which may be exactly the one you need, is the so-called marketing audit, or for example, sales audit.
Well, the first one is simply an action that aims to check the quality of a specific marketing channel or a specific action. On the other hand, a marketing or sales audit is a comprehensive audit of everything you do.
Who conducts a comprehensive audit of your marketing?
And I emphasize this on purpose, because, for example, this type of audit is then nigeria rcs data conducted not by one specialist, but by a number of specialists who have to look at individual areas. And in addition, in such an audit, someone else works who could be called a consultant, strategist, generalist. It depends on what we are talking about. In other words, a person who has a broader view of the entire marketing, the entire sales, knowledge from various areas.
For example, he doesn't necessarily have to be a specialist in specific Google campaign settings or specific settings in a specific CRM that you might be using. However, he knows at a high level how certain things should be done and is able to notice such deficiencies. And then, for example, he can forward it to other specialists.
Very often, for example, cooperation between companies and our company begins with such an audit, which often results in, for example, a workshop. Sometimes I conduct them personally. And then it turns out that on this basis, several areas of action or improvement are identified. And they are implemented internally, either by the company that commissioned such an audit, or, for example, through cooperation with consultants from my team.
The second type of audit, which may be exactly the one you need, is the so-called marketing audit, or for example, sales audit.
Well, the first one is simply an action that aims to check the quality of a specific marketing channel or a specific action. On the other hand, a marketing or sales audit is a comprehensive audit of everything you do.
Who conducts a comprehensive audit of your marketing?
And I emphasize this on purpose, because, for example, this type of audit is then nigeria rcs data conducted not by one specialist, but by a number of specialists who have to look at individual areas. And in addition, in such an audit, someone else works who could be called a consultant, strategist, generalist. It depends on what we are talking about. In other words, a person who has a broader view of the entire marketing, the entire sales, knowledge from various areas.
For example, he doesn't necessarily have to be a specialist in specific Google campaign settings or specific settings in a specific CRM that you might be using. However, he knows at a high level how certain things should be done and is able to notice such deficiencies. And then, for example, he can forward it to other specialists.
Very often, for example, cooperation between companies and our company begins with such an audit, which often results in, for example, a workshop. Sometimes I conduct them personally. And then it turns out that on this basis, several areas of action or improvement are identified. And they are implemented internally, either by the company that commissioned such an audit, or, for example, through cooperation with consultants from my team.