Because there is also a hidden cost that is not mentioned if we focus our social media activities on entertaining the masses. I somehow described it earlier in an ugly, albeit witty, way. Every person who clicks on any of your material on social media or as a result of what they see, enters your website, later becomes the subject of your ads.
People who were interested in the content and the page because they saw substantive japan rcs data posts about the offer, what your company is, what you do, why you do it, how you differ from the competition, i.e. industry content, possibly promotional content, related to products or services? Or a person who saw a funny meme?
Exactly.
I myself had this problem. At one point I had an extremely high-ranking entry on my website, “How to contact Facebook?”. It’s probably still in the top ten, but there was a period, about two years, when my entry was higher than Facebook’s help itself. It generated tens of thousands of visits per month and, interestingly, several hundred funny emails per month from people who challenged me, for example, to unblock their account with quotes or words that if I quoted here, I would have to add parental advisory explicit content, and I don’t want to do that.
And now: who do you want in remarketing?
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