Telemarketing allows you to reach a large audience in a short time. It is possible to call individuals, individual entrepreneurs, companies from any sphere. Each call looks “individual” thanks to well-thought-out conversation scenarios. The operator identifies the client’s needs during the conversation, after which he voices an offer. The interviewed client perceives the offer from the point of view of benefit, and not just advertising.
When Cold Calling Is Needed
Let's start with the fact that cold calls are a sales ameriplan email leads channel, active sales. The operator works with a selected client base, calls clients and communicates according to a well-thought-out conversation scenario. Telemarketing is suitable for:
Company expansion. Opened a branch - called nearby clients, invited them to negotiations. Opened a store - informed residents of the area.
Marketing research. We call the selected target audience and survey them on their interest in the product. After calling, we draw conclusions about the interest of the target audience, a clear description of the product, and interest in the product in general.
Clients for the future. If a client refuses to buy “now”, they may need the product “next month”. We call the base, get clients for the future. After calling, we sign clients up for mailings, call with invitations to product tastings, etc.
Sales here and now. Of course, from 100% of the processed base, 3-4% will become buyers.
Benefits of Cold Calling
In comparison with contextual, targeted and other advertising, we will highlight the obvious benefits of telemarketing:
Cost of services. Calls are cheaper than contextual advertising. The cost of a lead is often 20-30% lower. And the larger the package you order, the cheaper the dialogue is.
Efficiency. 1 operator makes up to 250 dialogues per day. We can call any volumes promptly.
Efficiency. You receive a report in real time, take interested clients into processing, and send out mailings to clients for the future.
Cold Telemarketing in Moscow
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