PECR also prohibits you from sending

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Avoid scraping email contacts from websites using random prospecting software. unsolicited commercial messages. To comply with PECR, you must ensure your cold B2B outreach isn’t seen as spam. To clearly make this distinction, you must: Personalize your cold emails Send them to a curated email list, not as mass emails Do not write clickbait subject lines Focus your cold emails on the recipients’ pain points, not your product The GDPR and PECR are the two leading data-compliance and cold-outreach laws you must adhere to.


However, you should go deeper and understand how each kenya whatsapp list European Union member state interprets and legislates these two laws to avoid any legal liability. #11: Provide verifiable, data-based proof of your claims You must provide factual and data-based proof for any claim you make about the viability of your product or service.


Remember, the B2B buying cycle is longer (about sito 12 months) than the B2C cycle, and decision-makers do more extensive research before purchasing. Throughout the buying process, B2B buyers read up on your offering's features to assess whether it’s a good fit for their pain points. Thus, you must provide context to help prospective buyers gauge your product’s potential.