Incentivized Video, Shoppable Posts, and More
Posted: Wed Jan 29, 2025 5:07 am
Are you up to date on changes from TikTok? Wondering which recent TikTok updates are important to marketers and business owners?
In this article, we explore TikTok changes that affect your marketing.
TikTok Updates: Incentivized Video, Shoppable Posts, and More by Social Media Examiner
This article was co-created by Keenya Kelly, Jerry Potter, and Lisa D. Jenkins. For more about Keenya, scroll to Other Notes From This Episode at the end of this article.
#1: TikTok Sounds
Universal Music Group (UMG), the world's most extensive music catalog, removed its guatemala mobile numbers list recordings from the popular video app TikTok after contract renewal talks between the two companies broke down. As a result, TikTok will now mute UMG music featured in videos, requiring users to select alternative music options from other labels to replace the removed UMG content.
Our Take: The recent removal of UMG's catalog from TikTok has significant implications for both the platform and content creators. UMG represents some of the biggest names in music, so countless videos have now been muted due to copyright issues. This development leads TikTok marketing expert Keenya Kelly to question the sustainability of TikTok's free use of songs in user-generated content (UGC).
While this model has benefitted TikTok's rapid growth and allowed creators to incorporate popular music easily, it seems unrealistic that major labels would not eventually demand greater compensation. Just a few years ago, brands had to pay considerable sums to license these songs. We hope TikTok and UMG reach a deal that continues to allow affordable usage, but we would not be surprised if the era of freely using chart-topping hits ends. This would be a significant loss for creators and TikTok's culture.
However, with major corporate interests on both sides, the focus may shift from what is best for TikTok users to maximizing profits. The coming months will tell whether music and short-form video content can continue to benefit one another mutually on this immensely popular platform.
In this article, we explore TikTok changes that affect your marketing.
TikTok Updates: Incentivized Video, Shoppable Posts, and More by Social Media Examiner
This article was co-created by Keenya Kelly, Jerry Potter, and Lisa D. Jenkins. For more about Keenya, scroll to Other Notes From This Episode at the end of this article.
#1: TikTok Sounds
Universal Music Group (UMG), the world's most extensive music catalog, removed its guatemala mobile numbers list recordings from the popular video app TikTok after contract renewal talks between the two companies broke down. As a result, TikTok will now mute UMG music featured in videos, requiring users to select alternative music options from other labels to replace the removed UMG content.
Our Take: The recent removal of UMG's catalog from TikTok has significant implications for both the platform and content creators. UMG represents some of the biggest names in music, so countless videos have now been muted due to copyright issues. This development leads TikTok marketing expert Keenya Kelly to question the sustainability of TikTok's free use of songs in user-generated content (UGC).
While this model has benefitted TikTok's rapid growth and allowed creators to incorporate popular music easily, it seems unrealistic that major labels would not eventually demand greater compensation. Just a few years ago, brands had to pay considerable sums to license these songs. We hope TikTok and UMG reach a deal that continues to allow affordable usage, but we would not be surprised if the era of freely using chart-topping hits ends. This would be a significant loss for creators and TikTok's culture.
However, with major corporate interests on both sides, the focus may shift from what is best for TikTok users to maximizing profits. The coming months will tell whether music and short-form video content can continue to benefit one another mutually on this immensely popular platform.