Inbound Marketing, explained in simple terms
Posted: Wed Jan 29, 2025 4:55 am
In this post we will try to talk about Inbound Marketing, explained in simple terms . The terminology Inbound Marketing or, in other words, content attraction marketing, is becoming the most practical way to apply online marketing strategies and is the most used by digital marketing agencies. On the other hand, Inbound marketing formulas, which emphasize strategies based on the company's approach to the customer, are inferior when it comes to obtaining a high potential from the customer itself, they would be called Outbound marketing strategies . Let's see more about attraction marketing.
What is Inbound Marketing?
As mentioned, Inbound Marketing can be translated as attraction singapore whatsapp list marketing, which means that it involves generating actions in all the processes that a client can go through, aimed at increasing their attraction to our company. This will be achieved through the quality of our content, aimed at generating useful and interesting information that represents value in itself, as well as through the use of various tools that generate the client's interest in our company.
The processes or steps that this client can go through are predefined and clearly defined, for example, when a stranger visits our website, when they become a lead or potential client who provides us with interesting data, when they become a client and when we manage to retain them for a longer period of time and they become someone who manages to recommend us to more people. In all these stages, different strategies would be generated so that the client moves from one stage to another on their own initiative.
How does Inbound Marketing change traditional marketing?
In many cases, we are still using traditional marketing strategies, and still get favorable results, but it is time to change and refine our marketing so that it brings us more value.
Strategies such as email marketing campaigns, creating digital ads or cold calling seem to be losing value that can be used in other ways as we enter the realm of new inbound marketing.
That does not mean that they should not continue to be used, but that they must be transformed and merged with the times we live in regarding online marketing in order to be measured differently and subjected to other, more beneficial conversion filters.
How are attraction marketing strategies developed?
There are several channels through which we can generate attractive content that provides value to users, such as blog articles, social networks or the description of a specific product in an online store.
Similarly, in the evolutionary stages of our strategies we can use different tools to generate conversions, these tools can be for example: SEO campaigns for our website, conversion forms, campaigns to get followers or results in social publications, etc. All of them are developed from the point of view that we have in mind, that is, that the visitor feels attracted by our objectives.
Finally, we can use computer platforms that allow us to measure and design Inbound in a simple way, this would be the so-called CRM (Customer Relationship Management), or platforms such as Clientify , from which excellent results can be obtained when developing Inbound Marketing plans.
For now, our post is an introduction to Inbound Marketing. In future posts we will expand the information on the subject with the steps to follow to generate attraction on our sites.
What is Inbound Marketing?
As mentioned, Inbound Marketing can be translated as attraction singapore whatsapp list marketing, which means that it involves generating actions in all the processes that a client can go through, aimed at increasing their attraction to our company. This will be achieved through the quality of our content, aimed at generating useful and interesting information that represents value in itself, as well as through the use of various tools that generate the client's interest in our company.
The processes or steps that this client can go through are predefined and clearly defined, for example, when a stranger visits our website, when they become a lead or potential client who provides us with interesting data, when they become a client and when we manage to retain them for a longer period of time and they become someone who manages to recommend us to more people. In all these stages, different strategies would be generated so that the client moves from one stage to another on their own initiative.
How does Inbound Marketing change traditional marketing?
In many cases, we are still using traditional marketing strategies, and still get favorable results, but it is time to change and refine our marketing so that it brings us more value.
Strategies such as email marketing campaigns, creating digital ads or cold calling seem to be losing value that can be used in other ways as we enter the realm of new inbound marketing.
That does not mean that they should not continue to be used, but that they must be transformed and merged with the times we live in regarding online marketing in order to be measured differently and subjected to other, more beneficial conversion filters.
How are attraction marketing strategies developed?
There are several channels through which we can generate attractive content that provides value to users, such as blog articles, social networks or the description of a specific product in an online store.
Similarly, in the evolutionary stages of our strategies we can use different tools to generate conversions, these tools can be for example: SEO campaigns for our website, conversion forms, campaigns to get followers or results in social publications, etc. All of them are developed from the point of view that we have in mind, that is, that the visitor feels attracted by our objectives.
Finally, we can use computer platforms that allow us to measure and design Inbound in a simple way, this would be the so-called CRM (Customer Relationship Management), or platforms such as Clientify , from which excellent results can be obtained when developing Inbound Marketing plans.
For now, our post is an introduction to Inbound Marketing. In future posts we will expand the information on the subject with the steps to follow to generate attraction on our sites.