Benefits of using a dedicated SMTP relay service
Posted: Sat Dec 07, 2024 3:40 am
An email client is an application installed locally on a computer or mobile device that interacts with an email provider’s server using SMTP. When you set up an email client, you need to enter your email provider’s incoming and outgoing mail server settings.
Once the client retrieves your email, it’s stored locally so you can read and access it whenever you want — even when you're not online. Popular email clients include Microsoft Outlook, Apple Mail, and Mozilla Thunderbird.
A webmail provider (like Gmail, Yahoo, or Hotmail) lets you access email directly on the webmail provider’s server. For example, you connect to the internet and log into your Gmail account to read or send email.
Incoming and outgoing mail is sent over the webmail provider’s servers but these settings can be customized, as we’re about to see next.
Changing the SMTP settings to your email provider of choice
Here’s a key point to note: SMTP server settings can be changed according to the email provider you want to use.
For example, if you want to send bulk email lebanon telephone number data through an email client, website, or other application, you can easily change the existing SMTP setting to Brevo SMTP or another bulk email provider.
And there are plenty of reasons why you should do this. Let’s take a look at them now.
Send large volumes of email
In the beginning, you might get by sending transactional emails from your website over the PHP mailer function or a free provider like Gmail.
But as your business grows, you’ll need a more robust SMTP service that can handle larger volumes of email.
Free email providers have strict daily sending limits. Sending too many emails could damage your email sender score (or reputation), or result in important emails landing in the spam folder.
To send larger amounts of email from your email client or website without running into such issues, it’s best to invest in a professional SMTP service like Brevo.
Better email deliverability
The SMTP server is associated with a specific IP address. ISPs use this address to check your sender reputation and so it’s directly tied to your deliverability.
The shared IPs of free email providers aren’t monitored closely enough. This means you could be sending emails from the same email server as a known spammer.
By sending bulk email through one of these free providers, you’re likely to end up in the spam folder. But with a dedicated provider like Brevo, the email servers have the necessary infrastructure to deliver large volumes of email to the inbox.
Once the client retrieves your email, it’s stored locally so you can read and access it whenever you want — even when you're not online. Popular email clients include Microsoft Outlook, Apple Mail, and Mozilla Thunderbird.
A webmail provider (like Gmail, Yahoo, or Hotmail) lets you access email directly on the webmail provider’s server. For example, you connect to the internet and log into your Gmail account to read or send email.
Incoming and outgoing mail is sent over the webmail provider’s servers but these settings can be customized, as we’re about to see next.
Changing the SMTP settings to your email provider of choice
Here’s a key point to note: SMTP server settings can be changed according to the email provider you want to use.
For example, if you want to send bulk email lebanon telephone number data through an email client, website, or other application, you can easily change the existing SMTP setting to Brevo SMTP or another bulk email provider.
And there are plenty of reasons why you should do this. Let’s take a look at them now.
Send large volumes of email
In the beginning, you might get by sending transactional emails from your website over the PHP mailer function or a free provider like Gmail.
But as your business grows, you’ll need a more robust SMTP service that can handle larger volumes of email.
Free email providers have strict daily sending limits. Sending too many emails could damage your email sender score (or reputation), or result in important emails landing in the spam folder.
To send larger amounts of email from your email client or website without running into such issues, it’s best to invest in a professional SMTP service like Brevo.
Better email deliverability
The SMTP server is associated with a specific IP address. ISPs use this address to check your sender reputation and so it’s directly tied to your deliverability.
The shared IPs of free email providers aren’t monitored closely enough. This means you could be sending emails from the same email server as a known spammer.
By sending bulk email through one of these free providers, you’re likely to end up in the spam folder. But with a dedicated provider like Brevo, the email servers have the necessary infrastructure to deliver large volumes of email to the inbox.