In the 1990s, search engines made their appearance on the Internet. Although they were not used much at first, by 1996 Google arrived and began to revolutionize the web world.
As expected, those who had already set up their websites noticed that through search engines, more potential customers were arriving at their own pages.
This came together in such a way that the need to obtain that flow of users doctor database became present. Thanks to this, a new competition was born to be in the first places of search engines on sites like Google. From there, SEO was born.
What is SEO?
Its name comes from the acronym Search Engine Optimization, which gives us a clear idea of where we are headed.
For this reason, it is common to hear it also called “SEO positioning”, because that is exactly what you can achieve with it: better position your website in search engines.
So, we will define SEO as the process by which a website is optimized to be more relevant to an internet search engine.
And why is it a process? Because it is not just a tool that needs to be installed, but it involves different specific characteristics that can make content more or less popular on the web.
Accelerate sales closing by implementing the right digital strategy.
I want to know more!
Changes
Like everything in life, SEO has undergone great changes since its inception. In the past, positioning was much simpler, as search engines did not consider such a wide number of elements as they do now.
In fact, optimization is increasingly focusing on factors that can somehow shed light on the user experience. However, these elements can seem endless.
In order to discuss this, we can divide these important points into two groups. Let's look at some of them:
On the website:
Bounce rate. This is how long a user spent on a website before leaving. Obviously, the longer the better.
Interactions. Whether the user continued exploring other elements on the web page.
Loading times. How long it takes for the site to display its content (users are usually not patient).
Keywords. These will help search engines to determine the main content of the site.
Formats. Both URLs and programming codes must contain elements that indicate where the content is going and make it easier to understand.
Off-site:
External links. If you have mentions from other websites.
Presence. Whether your site has a presence elsewhere on the Internet, such as digital media or social networks.
Clicks. The number of times your site has been accessed from other places on the Internet.
