What advantages and features does Magento have?
Posted: Mon Jan 27, 2025 10:39 am
The Internet multiplies business opportunities. To give you an idea, 53.7% of Spanish users have purchased at least one product or service online in the last year.
Your customers are online. For this reason, more and more companies are starting to sell online. And to do so, they are turning to the different ecommerce platforms that exist on the market today. One of them is Magento .
But what exactly is this CMS used for? What advantages and disadvantages does Magento offer ? And, most importantly, is it the most suitable e-commerce platform for an SME? We will tell you all about it in detail in this article.
At Sale Systems we have helped hundreds of businesses like yours bring their furniture manufacturers email list in usa stores to life. We know the weaknesses and strengths of the best ecommerce platforms on the market and we want to help you choose the most suitable one for your project.
To do this, we are going to share with you the pros and cons of Magento based on our criteria as IT professionals . By the end of the article, you will be clear about whether Magento is right for you to do business online or not.
Magento advantages and disadvantages
What is Magento and its features?
Magento is an e-commerce platform launched by Adobe that allows you to create and manage online stores in an agile and relatively simple way.
With Magento you can manage and control both the internal and external parts of your e-commerce portal. In other words, you can decide which products you have in your catalogue, control inventory, manage orders, enable payment methods and perform analysis and reports, as well as implement online marketing and advertising actions (coupons, cross-selling or promotions, among many others).
Magento has become one of the most robust and popular e-commerce platforms on the market, ahead of Shopify or Prestashop. In fact, it is estimated that around 200,000 online stores around the world are built with this CMS.
Large companies such as Coca-Cola, Samsung or Jaguar use Magento architecture to reach their customers on the Internet.
The truth is that Magento is a customizable, flexible and scalable ecommerce solution , since it is open source software . This means that any user with technical programming knowledge can modify and optimize the CMS by adding features tailored to each project.
It is also important for you to know that Magento is offered in two versions: free (Magento Open Source) and premium or paid (Adobe Commerce).
However, even if you choose the free version, as it is a self-hosted platform , hosting is not included. Therefore, you will have to hire it separately, choosing the one that best suits the requirements of your project (shared hosting, VPS, dedicated hosting or cloud hosting , mainly).
Now that you are clear about what Magento is and what possibilities it offers, let's look in detail at the advantages it offers.
Unlimited security and functionality
One of the reasons why so many businesses choose Magento as their ecommerce platform is the amount of functionality it offers merchants compared to other ecommerce solutions.
In addition to those we have mentioned in the previous section, it also offers the possibility of enabling a wide variety of payment methods (Paypal, Bizum, bank transfer, credit card...), something that plays in favor of the user experience.
It also allows you to manage multiple websites, stores and store views from a single panel so you can create a multilingual and multicurrency project without any hassle.
On the other hand, Magento provides a comprehensive set of security measures such as two-factor authentication (2F), file system permissions, or custom admin panel URLs. This makes it one of the most secure ecommerce solutions today, keeping your business data safe from cyberattacks .
Customizable and flexible
The fact that Magento is open source software means that its source code can be adapted to the needs and preferences of each business. With Magento, you can customize almost everything , from the design to the category tree, something that is difficult with other platforms such as Shopify, Ecwid or Wix.
Therefore, you will be able to create your website from scratch or customize the available templates, as well as add new features or remove those that do not interest you.
You can even integrate third-party extensions and systems (payment methods, accounting, shipping, analytics, management software such as ERP or CRM , etc.) to enhance your website and increase sales.
Scalable
One of the great benefits of Magento is its robustness. It uses one of the most efficient caching tools on the market and is capable of processing 500,000 products and tens of thousands of transactions every hour.
All of this improves the performance of your ecommerce portal and scales it without any complications compared to other platforms on the market.
This Magento advantage allows your online store to handle load spikes and grow as your business grows without fear of losing performance or speed.
Mobile adaptability
Mobile has become the undisputed leader in Internet consumption. This is confirmed by the Digital Spain 2023 study . Specifically, 92% of Spaniards already access the Internet through a smartphone.
Therefore, if you want to sell online successfully, the ecommerce platform you choose must be optimized for mobile devices . This means that your online store displays correctly from any device, whether smartphones or tablets, and that users can interact and operate with it without any problems.
One of the advantages of Magento in this regard is that it provides you with all the tools you need to create a virtual store suitable for any mobile device on the market, offering an optimal, agile and attractive user experience .
Your customers are online. For this reason, more and more companies are starting to sell online. And to do so, they are turning to the different ecommerce platforms that exist on the market today. One of them is Magento .
But what exactly is this CMS used for? What advantages and disadvantages does Magento offer ? And, most importantly, is it the most suitable e-commerce platform for an SME? We will tell you all about it in detail in this article.
At Sale Systems we have helped hundreds of businesses like yours bring their furniture manufacturers email list in usa stores to life. We know the weaknesses and strengths of the best ecommerce platforms on the market and we want to help you choose the most suitable one for your project.
To do this, we are going to share with you the pros and cons of Magento based on our criteria as IT professionals . By the end of the article, you will be clear about whether Magento is right for you to do business online or not.
Magento advantages and disadvantages
What is Magento and its features?
Magento is an e-commerce platform launched by Adobe that allows you to create and manage online stores in an agile and relatively simple way.
With Magento you can manage and control both the internal and external parts of your e-commerce portal. In other words, you can decide which products you have in your catalogue, control inventory, manage orders, enable payment methods and perform analysis and reports, as well as implement online marketing and advertising actions (coupons, cross-selling or promotions, among many others).
Magento has become one of the most robust and popular e-commerce platforms on the market, ahead of Shopify or Prestashop. In fact, it is estimated that around 200,000 online stores around the world are built with this CMS.
Large companies such as Coca-Cola, Samsung or Jaguar use Magento architecture to reach their customers on the Internet.
The truth is that Magento is a customizable, flexible and scalable ecommerce solution , since it is open source software . This means that any user with technical programming knowledge can modify and optimize the CMS by adding features tailored to each project.
It is also important for you to know that Magento is offered in two versions: free (Magento Open Source) and premium or paid (Adobe Commerce).
However, even if you choose the free version, as it is a self-hosted platform , hosting is not included. Therefore, you will have to hire it separately, choosing the one that best suits the requirements of your project (shared hosting, VPS, dedicated hosting or cloud hosting , mainly).
Now that you are clear about what Magento is and what possibilities it offers, let's look in detail at the advantages it offers.
Unlimited security and functionality
One of the reasons why so many businesses choose Magento as their ecommerce platform is the amount of functionality it offers merchants compared to other ecommerce solutions.
In addition to those we have mentioned in the previous section, it also offers the possibility of enabling a wide variety of payment methods (Paypal, Bizum, bank transfer, credit card...), something that plays in favor of the user experience.
It also allows you to manage multiple websites, stores and store views from a single panel so you can create a multilingual and multicurrency project without any hassle.
On the other hand, Magento provides a comprehensive set of security measures such as two-factor authentication (2F), file system permissions, or custom admin panel URLs. This makes it one of the most secure ecommerce solutions today, keeping your business data safe from cyberattacks .
Customizable and flexible
The fact that Magento is open source software means that its source code can be adapted to the needs and preferences of each business. With Magento, you can customize almost everything , from the design to the category tree, something that is difficult with other platforms such as Shopify, Ecwid or Wix.
Therefore, you will be able to create your website from scratch or customize the available templates, as well as add new features or remove those that do not interest you.
You can even integrate third-party extensions and systems (payment methods, accounting, shipping, analytics, management software such as ERP or CRM , etc.) to enhance your website and increase sales.
Scalable
One of the great benefits of Magento is its robustness. It uses one of the most efficient caching tools on the market and is capable of processing 500,000 products and tens of thousands of transactions every hour.
All of this improves the performance of your ecommerce portal and scales it without any complications compared to other platforms on the market.
This Magento advantage allows your online store to handle load spikes and grow as your business grows without fear of losing performance or speed.
Mobile adaptability
Mobile has become the undisputed leader in Internet consumption. This is confirmed by the Digital Spain 2023 study . Specifically, 92% of Spaniards already access the Internet through a smartphone.
Therefore, if you want to sell online successfully, the ecommerce platform you choose must be optimized for mobile devices . This means that your online store displays correctly from any device, whether smartphones or tablets, and that users can interact and operate with it without any problems.
One of the advantages of Magento in this regard is that it provides you with all the tools you need to create a virtual store suitable for any mobile device on the market, offering an optimal, agile and attractive user experience .