How Customer Communication Affects Profits: 7 Steps
Posted: Mon Jan 27, 2025 10:31 am
Communication with the client is the basis of any business. Even the granny who sells raspberries near the metro has a strategy. And you wondered where she gets so many regular customers from? In this article, we will figure out how to increase a company's revenue with the help of communication, and what channels are necessary for this.
Constant contact with clients is a must
Hardly anyone would believe that in the distant past there were a couple of artisans, a couple of grooms and a couple of doctors per city. Today we live in conditions of the strongest competition, it is important for business to constantly justify the client's trust, prove its advantages and remind about itself.
A competent communication strategy conveys information about uganda consumer email list goods and services to customers, increases their loyalty and average bill. There are several metrics for measuring the effectiveness of communication:
NPS / Net Promoter Score - shows how loyal customers are, whether they are willing to recommend your service to friends and family
CSAT / Customer Satisfaction Index - shows how satisfied customers are with your service and product
CES / Consumer Effort Index - shows how easy it is for a customer to interact with you
CLV / Customer Lifetime Value - shows how much money the customer has spent over the entire history of interaction with the company
Constant contact with clients is a must
Hardly anyone would believe that in the distant past there were a couple of artisans, a couple of grooms and a couple of doctors per city. Today we live in conditions of the strongest competition, it is important for business to constantly justify the client's trust, prove its advantages and remind about itself.
A competent communication strategy conveys information about uganda consumer email list goods and services to customers, increases their loyalty and average bill. There are several metrics for measuring the effectiveness of communication:
NPS / Net Promoter Score - shows how loyal customers are, whether they are willing to recommend your service to friends and family
CSAT / Customer Satisfaction Index - shows how satisfied customers are with your service and product
CES / Consumer Effort Index - shows how easy it is for a customer to interact with you
CLV / Customer Lifetime Value - shows how much money the customer has spent over the entire history of interaction with the company