The 6 most in-demand digital marketing jobs
Posted: Thu Dec 05, 2024 10:16 am
Digital transformation reached its peak during the pandemic, which made it clear that technology was the way forward. Today, the advances continue to come, as there is no longer any doubt that it is necessary to have a digital presence and well-defined marketing strategies. This new landscape has led to the emergence of multiple digital marketing positions , which are increasingly in demand in all types of companies.
In this article, we will tell you about these emerging marketing profiles, so that you know the characteristics of these positions and can direct your professional career towards those that are of your preference.
The digital ecosystem determines which marketing positions are most in demand
Taking a look at the changes that many companies have made to their digital presence is more than enough to realize that digital transformation has reached all sectors . Website optimization and redesign, implementation of an e-commerce as a complement to physical stores, buying traffic on their site, growth of their social networks, improvement in search engine positioning and a long etcetera.
Digital marketing agencies have been overwhelmed in recent bc data malaysia years, and this growth has only just begun. Digital Marketing Specialists, CRO Specialists, Digital Traffickers, Web Analysts, SEO Specialists or Community Managers are just some examples of the most sought-after digital marketing positions, as we will see below in our ranking of the six most important ones.
However, the growth of the digital ecosystem does not only affect marketing. The most in-demand digital professionals also include cybersecurity profiles, data analysts, software developers and even artificial intelligence specialists, which is one of the most promising fields at the moment.
The market is looking for digital marketing experts
One of the most frequently asked questions when you are in a moment of professional reorientation or trying to expand your academic knowledge is ' What are the career options for studying a Master in Digital Marketing ?'. Professional expectations can range from working in a marketing agency, to leading a department within a company, to working as a freelancer for different clients, for example.
These professionals must not only have a deep understanding of traditional marketing strategies , but also master the digital tools and techniques that drive online success. One of the main advantages that characterize digital marketing experts is their range of skills. For example, extensive knowledge of SEO and SEM practices or the ability to design and execute effective social media strategies.
This versatility not only allows them to adapt to changing market trends , but also to create comprehensive campaigns that efficiently address all aspects covered by this discipline. And if you want to specialize, the professional opportunities in digital marketing continue to increase.
On the other hand, the effective management of expert profiles in digital marketing can make the difference in the competitive position of a company in today's market. These professionals are dedicated to collecting and analyzing data, which influences strategic decision-making. In an environment where information is key before acting, this skill becomes essential for those companies that not only want to survive in this new era, but also grow.
digital marketing positions
The 6 digital marketing positions most in demand by companies
Below we leave you with the most in-demand professions in digital marketing.
Digital Marketing Manager
This person is responsible for digital marketing. The Digital Marketing Manager will be responsible for creating, defining and executing the company's marketing plan , but will also ensure that the planned marketing strategy is carried out. He or she will supervise or carry out the work of Inbound Marketing, Email Marketing strategies, CRM, etc.
This strategic role is one of the leading experts in digital marketing, and in addition to planning and executing digital campaigns, leads teams and sets objectives. They must have the ability to integrate various digital marketing disciplines. This is why they are at the top of the hierarchy when it comes to digital marketing positions. It is also one of the highest-paid digital professions .
SEO/SEM Consultant (Digital Trafficker)
Their main responsibilities will be to increase traffic to the website and improve organic positioning in search engines. They will be responsible for designing paid campaigns seeking acquisition and conversion. These profiles stand out for their knowledge of digital analytics and Google algorithms, as well as the purchase of programmatic advertising.
In this article, we will tell you about these emerging marketing profiles, so that you know the characteristics of these positions and can direct your professional career towards those that are of your preference.
The digital ecosystem determines which marketing positions are most in demand
Taking a look at the changes that many companies have made to their digital presence is more than enough to realize that digital transformation has reached all sectors . Website optimization and redesign, implementation of an e-commerce as a complement to physical stores, buying traffic on their site, growth of their social networks, improvement in search engine positioning and a long etcetera.
Digital marketing agencies have been overwhelmed in recent bc data malaysia years, and this growth has only just begun. Digital Marketing Specialists, CRO Specialists, Digital Traffickers, Web Analysts, SEO Specialists or Community Managers are just some examples of the most sought-after digital marketing positions, as we will see below in our ranking of the six most important ones.
However, the growth of the digital ecosystem does not only affect marketing. The most in-demand digital professionals also include cybersecurity profiles, data analysts, software developers and even artificial intelligence specialists, which is one of the most promising fields at the moment.
The market is looking for digital marketing experts
One of the most frequently asked questions when you are in a moment of professional reorientation or trying to expand your academic knowledge is ' What are the career options for studying a Master in Digital Marketing ?'. Professional expectations can range from working in a marketing agency, to leading a department within a company, to working as a freelancer for different clients, for example.
These professionals must not only have a deep understanding of traditional marketing strategies , but also master the digital tools and techniques that drive online success. One of the main advantages that characterize digital marketing experts is their range of skills. For example, extensive knowledge of SEO and SEM practices or the ability to design and execute effective social media strategies.
This versatility not only allows them to adapt to changing market trends , but also to create comprehensive campaigns that efficiently address all aspects covered by this discipline. And if you want to specialize, the professional opportunities in digital marketing continue to increase.
On the other hand, the effective management of expert profiles in digital marketing can make the difference in the competitive position of a company in today's market. These professionals are dedicated to collecting and analyzing data, which influences strategic decision-making. In an environment where information is key before acting, this skill becomes essential for those companies that not only want to survive in this new era, but also grow.
digital marketing positions
The 6 digital marketing positions most in demand by companies
Below we leave you with the most in-demand professions in digital marketing.
Digital Marketing Manager
This person is responsible for digital marketing. The Digital Marketing Manager will be responsible for creating, defining and executing the company's marketing plan , but will also ensure that the planned marketing strategy is carried out. He or she will supervise or carry out the work of Inbound Marketing, Email Marketing strategies, CRM, etc.
This strategic role is one of the leading experts in digital marketing, and in addition to planning and executing digital campaigns, leads teams and sets objectives. They must have the ability to integrate various digital marketing disciplines. This is why they are at the top of the hierarchy when it comes to digital marketing positions. It is also one of the highest-paid digital professions .
SEO/SEM Consultant (Digital Trafficker)
Their main responsibilities will be to increase traffic to the website and improve organic positioning in search engines. They will be responsible for designing paid campaigns seeking acquisition and conversion. These profiles stand out for their knowledge of digital analytics and Google algorithms, as well as the purchase of programmatic advertising.