In recent years, the importance of digital marketing has become something else. It has become an integral part of what a business is to its customers.
It's no longer enough to have a website or run an unfocused ad campaign. Don't you have integrated digital marketing strategies that work for your business? Time is working against you because of that.
As the Internet becomes intertwined with everything we do, the list of ghana whatsapp phone numbers importance of digital marketing is becoming increasingly clear.
Let’s take a look at why your business needs digital marketing to grow and thrive.
Importance of digital marketing
1. Reach people where they spend their time and money
In 2019, the average internet user has at least 7 social media accounts. That's up from 3 just 5 years ago.
97% of American adults under 65 are on social media at least once a month. The vast majority do so every day. Social media is highly preferred as a means of customer service.
Although up to 89% of customer messages are ignored by companies.
22% of the world's population is on Facebook. 62% of people in the United States are there. 76% of Facebook users and 51% of Instagram users are on it every day.
importance of digital marketing
30% of people on social media mention a specific brand when referring to milestones in their lives. Gen Xers are slightly more likely to engage with a brand on social media than millennials.
The trend right now is that the average person spends over 2 hours a day on social media. Teenagers average 9 hours.
Social media is integrated into everything they do, from school, work, entertainment, to hanging out with friends.
Social media is where people are. But do people buy things there?
One of the top 10 reasons people say they are on social media is to buy products advertised to them. They spend around 37% of their time on social media interacting with branded content.
57% of Millennials say social media has made the ads they see more relevant to them. 48% of people say they made their last online purchase as a direct result of a Facebook ad.
Social Media ROI
But only 45% of marketers think their social media efforts are paying off. There are definitely some winners and losers on social media. Just having a profile and sharing content from time to time isn't enough.
When you understand how to maximize your ROI on social media advertising, you win big.
Social media marketing and advertising is just one part of digital marketing. But it is a very important one. Throughout this article, we will look at many types of online marketing methods. This will show the importance of digital marketing for your business.
2. Leveling the playing field for small businesses
You've seen it happen before. A big company like Walmart comes to town and wipes out hundreds of local specialty stores. Starbucks comes along and mom-and-pop coffee and bagel shops close down.
We've seen the online equivalent of this with Amazon. It's hard to compete with name recognition or the millions they put into marketing and reputation management.
That’s where the importance of digital marketing shines like a beacon of hope for small businesses. It’s the same for brick and mortar, e-commerce, and personal brands alike.
Digital marketing actually allows smaller businesses the ability to maintain a top ranking position, like one client we helped outrank Amazon and Lowe's using our AdWords services.
Digital marketing allows small businesses to compete with a much smaller advertising budget. When managed effectively, it gives them laser-focused control over where and how they spend their money. When you have this kind of control and the data to back up decisions, you make smarter decisions.
Continue exploring the benefits and importance of digital marketing. The way it levels the playing field becomes increasingly clear.
3. More targeted
When you run a magazine ad, for example , you definitely do some targeting. You know whether your target audience reads that publication. You have some control over placement and size. You control the message within certain publisher guidelines.
That ad can reach more than 1 million readers.
But what percentage of this million is actually your target? A particular fashion magazine might be 59% women aged 35-55. They may have some college education. And you know they are interested in the type of fashion represented in the magazine. But that is a huge demographic.
One of the gifts that digital marketing has given us is the ability to dissect large demographic data. Turn it into very specific groups to zero in on a specific type of person.
Who is that person? This is the person who is most likely to buy what you are selling.
When you target at this level, you create an ad that is highly relevant to your target market. Because it is so relevant, it connects on a level that more general advertising cannot.
This connection gives you the ability to influence decisions. You do this without disrupting traditional advertising techniques. You're not showing the same ad thousands of times over the period of a month. Or interrupting someone's program over and over again.
So what kind of targeting is possible with digital marketing? You'll probably be surprised.
Let's look at search advertising as an example . That includes AdWords.
In this form of digital marketing, you target people who search on Google. Search results now account for about 64% of website traffic across the internet.
For companies that have focused specifically on SEO (search engine optimization), up to 80% of traffic comes from search results.
Search advertising, also known as PPC (pay per click) allows you to rank near the top of search results. That is even if it is not where your website would appear organically.
With search advertising, you can target people with a very specific:
Challenge
Aim
Profession
Education Level
Purchasing behavior
And more
Do this by bidding on search queries that represent these specific goals. Create ads and landing pages around them to convert that traffic.
Similarly, social media advertising allows you to narrow down your target audience. Use the data they have collected about their users.
Tell Facebook, for example , to only show your ad to people with a very specific recent behavior, interest, location, or other identifier.
Facebook Ideas
Don't spend thousands of euros on an ad. Keep in mind that you can easily modify that ad to connect with different groups of people.
