Remarketing focuses on reactivating users who have already interacted with a brand, but through channels such as emails or direct messages, it is mainly used to remind them of products abandoned in a shopping cart, follow up after a website visit or send specific promotions.
On the other hand, retargeting india phone number resource is a strategy that uses display or social media ads to capture the attention of users who have visited a website but without making a conversion. These ads appear while users browse other pages or platforms, reminding them of their previous interaction with the brand.
How to remarket on WhatsApp?
Remarketing on WhatsApp is all about leveraging the platform to reconnect with users who previously interacted with your brand but didn’t complete a key action, such as a purchase or subscription. Here’s how you can implement an effective remarketing campaign on WhatsApp:
Identify and segment your audience: The first step is to collect data from your users who have visited your website, interacted with your ads, or added products to their cart without completing the purchase. To do this, you can use tools such as Google Analytics , Facebook pixels , or CX Flow that allow you to segment users based on their behavior: for example, those who abandoned a shopping cart, downloaded content, or visited certain pages.
Personalize your messages: Personalization is key on WhatsApp, as messages must be aligned with actions previously performed by users. For example, if a user left a shopping cart, you can send them a reminder with the products they left behind. Accompany these messages with incentives, such as discounts or promotions, to increase the likelihood of conversion.
Automate responses and follow-up messages: WhatsApp Business allows you to automate certain messages, for example, if a user hasn’t completed a purchase, you can send them an automatic reminder within a few days. Use chatbots or automation tools to manage follow-ups and offer quick responses to common queries, such as product details or order status.
Create segmented broadcast lists: Broadcast lists on WhatsApp allow you to send personalized messages to specific segments of your audience; these lists are useful for sending reminders, promotions, or relevant content to a specific group of users without making them feel like part of a mass campaign.
Offer value and relevant content: In addition to sending reminders or promotions, use WhatsApp remarketing to offer valuable content; send personalized guides, tutorials, or tips that help users make informed decisions. Not only will this keep them engaged with your brand, but it will also improve the customer experience.
Monitor and adjust your campaign: As with any marketing strategy, it is important to measure the results of your WhatsApp remarketing campaigns. Use the available metrics to analyze the opening, response, and conversion rates of your messages, and adjust your strategies based on the results obtained.
