There are several types of integration between WhatsApp and CRM systems that allow you to improve customer management and optimize communication processes. Below, we show you the main types of integration:
Direct integration via honduras phone number resource WhatsApp Business API : This is one of the most advanced methods to connect WhatsApp with a CRM. By using the WhatsApp Business API, businesses can sync contact data, messages, and automations between both platforms. This allows you to log every interaction in the CRM, automate responses, manage chats in real-time, and centralize all conversations in one place.
Native CRM integration with WhatsApp : Some CRM systems offer native integrations with WhatsApp. This allows you to manage conversations, send automated messages, and keep a complete record of interactions directly from the CRM, without the need for external tools. It is ideal for companies looking to simplify their workflows and maximize efficiency.
WhatsApp Web integration via plugins : For businesses that do not use the WhatsApp Business API, there are plugins that allow you to connect WhatsApp Web to your CRM. While these solutions do log WhatsApp conversations in your CRM, they are often more limited compared to API-based integrations.
WhatsApp Integration with Chatbots and CRM : This integration automates customer interaction using chatbots on WhatsApp. The bots manage conversations in real-time and capture key information that is automatically sent to the CRM. This facilitates lead qualification and automatic follow-up, improving efficiency and customer experience.
Types of WhatsApp and CRM integration
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