Benefits of the API over traditional WhatsApp Business
Posted: Thu Dec 05, 2024 9:48 am
While the traditional version of WhatsApp Business is useful for small businesses or small teams, when the volume of interactions increases, its limitations become evident. It is in these cases that the WhatsApp Business API offers key advantages that transform the way sales teams manage conversations. Below, we share the main benefits:
1. Multi-user access :
The traditional version cyprus phone number resource of WhatsApp Business only allows the use of one number on a single device, limiting businesses with larger teams. With the API , multiple users can access and manage conversations from different devices simultaneously, allowing your entire sales team to handle interactions in a centralized and coordinated way.
2. Scalability :
The API is designed to grow with your business. As your customers and interactions increase, you can add more users and automate responses, without worrying about the limits imposed by the traditional version. This allows for seamless support, without overwhelming your sales team.
3. Automation and chatbots :
With the API, you can integrate chatbots that automatically answer common questions or filter queries before routing them to the sales team. The traditional version lacks these advanced capabilities, meaning support is entirely manual. This automation saves time and ensures that customers receive quick answers, even outside of business hours.
4. Distribution of conversations :
The WhatsApp Business API allows you to automatically distribute conversations among team members, assigning them based on availability, workload, or specialization. In the traditional version, everything falls on a single person or device, which can delay attention or cause confusion when managing leads.
5. Monitoring and analysis :
Another great advantage of the API is that it allows for detailed tracking of conversations, offering metrics on response time, number of interactions and conversion rate. This is vital for optimising sales strategy. The traditional version lacks these features, making it difficult to measure team performance or detect areas for improvement.
1. Multi-user access :
The traditional version cyprus phone number resource of WhatsApp Business only allows the use of one number on a single device, limiting businesses with larger teams. With the API , multiple users can access and manage conversations from different devices simultaneously, allowing your entire sales team to handle interactions in a centralized and coordinated way.
2. Scalability :
The API is designed to grow with your business. As your customers and interactions increase, you can add more users and automate responses, without worrying about the limits imposed by the traditional version. This allows for seamless support, without overwhelming your sales team.
3. Automation and chatbots :
With the API, you can integrate chatbots that automatically answer common questions or filter queries before routing them to the sales team. The traditional version lacks these advanced capabilities, meaning support is entirely manual. This automation saves time and ensures that customers receive quick answers, even outside of business hours.
4. Distribution of conversations :
The WhatsApp Business API allows you to automatically distribute conversations among team members, assigning them based on availability, workload, or specialization. In the traditional version, everything falls on a single person or device, which can delay attention or cause confusion when managing leads.
5. Monitoring and analysis :
Another great advantage of the API is that it allows for detailed tracking of conversations, offering metrics on response time, number of interactions and conversion rate. This is vital for optimising sales strategy. The traditional version lacks these features, making it difficult to measure team performance or detect areas for improvement.