How to Use Google Data Studio to Create SEO Dashboards?
Posted: Thu Dec 05, 2024 8:53 am
Running a successful SEO campaign isn’t just about creating great content. The key to SEO is using data to make important campaign decisions.
Why? SEO is a long-term game. And knowing how to optimize your website and improve your online presence is difficult without access to the right data to support those decisions.
That’s where Google Data Studio (now Looker Studio) comes in. Google Data Studio is a reporting tool within Google Marketing Platform that allows users to create custom dashboards to view insights from a variety of data sources.
Consider this an ideal business intelligence tool for digital marketers, agencies, and business owners who want to create their own SEO dashboards.
In this guide, we'll explain how you can use Google Data Studio to create SEO dashboards to unlock the power of your data and improve your campaign performance tenfold.
What is SEO Reporting?
SEO reporting is not a collection of data points that you store in Google Sheets for safekeeping. Rather list of real telephone number data it is the backbone of your entire SEO strategy.
Think of it as a roadmap showing where you are, where you are, and where you are going regarding search engine performance.
Most digital marketers create SEO reports to present to external stakeholders, team members, and clients :
Showing the progress of an SEO campaign through conversion rate
Measure whether a campaign is delivering positive return on investment (ROI)
Hold themselves accountable for campaign performance
In other words, SEO reporting is the cornerstone of a successful campaign. With advanced data and analytics in your back pocket, you can make smarter decisions.
What KPIs Should You Include in Your SEO Dashboard?
Key performance indicators (KPIs) are measurable values that show how effective your team is at achieving business goals or objectives .
They act as a guide to help you focus your attention on the most important things.
For example, if your goal is to increase traffic to your website, you can focus on these main KPIs:
Website sessions/visits: The total number of times a person visited your website in a given time period.
Unique visitors: The number of unique individuals visiting your site gives a clearer picture of your site's reach.
Page views: The total number of individual pages viewed during the same time period.
Of course, there are other metrics you might want to look at to get a full understanding of your performance. Luckily, with Google Data Studio, you can easily add all the KPIs that matter most to your campaign goals.
Here are the most common KPIs you should include in your SEO dashboard:
Impressions
An impression occurs when someone interacts with your ad, landing page, or website. The level of engagement can range from swiping past an ad to lingering on a landing page for a while.
GSC Impressions
In Marketing 101, you may learn that impressions are one of the most basic marketing analytics. While some marketers treat impressions as a vanity metric, they are also very useful for monitoring how popular your content is.
Therefore, adding this KPI to your SEO dashboard can give you a great idea of how your target audience is engaging with your current campaign.
Keywords
Think of keywords as the exact terms your target audience types into the Google search bar (or any other search engine).
In other words, keywords are the search terms that people use to find information online. And the whole idea behind SEO is to choose the right keywords related to your products and services and rank for them.
The higher you rank, the more visible you are to potential buyers.
Keywords - Google SERP
Therefore, keyword data is an important KPI to add to your SEO dashboard. Here is a short list of keyword data to track:
Search volume: The total search volume for that word or phrase over the last 30 days.
Keyword ranking: Where your website appears in search engine results for a particular keyword.
Keyword difficulty: An estimate of how difficult it is to rank organically for a particular term.
Landing Page vs Query
Average position
Did you know that the first page of Google captures at least 71% of all web traffic?
The higher you appear on Google’s search engine results page (SERP), the more traffic you can drive to your site. Average position is a metric that helps you understand where you appear in these search results.
GSC Average Position
If you want to measure the progress and growth of your SEO campaign, you should include this metric in your SEO dashboard.
Average Position
Ideally, you want your average position to be somewhere between 1-4 on the SERPs . This way, you can ensure your target audience can find your website.
You can also compare different types of content, like blog posts or landing pages, to see what resonates best with your audience. However, creating high-quality content can be a complex and time-consuming process, especially if you don’t have the skills or resources to do it yourself.
So, if writing isn’t your forte (or you find that your content isn’t ranking as well as you’d hoped), you can always outsource the process and hire a blogger. A professional blogger can help you save time, increase your authority, and improve your SEO rankings with well-written and optimized blog posts.
The result? Content your audience loves. You can outperform your competitors. And you can spend more time on work that fits your skills . It’s a win-win-win.
Why? SEO is a long-term game. And knowing how to optimize your website and improve your online presence is difficult without access to the right data to support those decisions.
That’s where Google Data Studio (now Looker Studio) comes in. Google Data Studio is a reporting tool within Google Marketing Platform that allows users to create custom dashboards to view insights from a variety of data sources.
Consider this an ideal business intelligence tool for digital marketers, agencies, and business owners who want to create their own SEO dashboards.
In this guide, we'll explain how you can use Google Data Studio to create SEO dashboards to unlock the power of your data and improve your campaign performance tenfold.
What is SEO Reporting?
SEO reporting is not a collection of data points that you store in Google Sheets for safekeeping. Rather list of real telephone number data it is the backbone of your entire SEO strategy.
Think of it as a roadmap showing where you are, where you are, and where you are going regarding search engine performance.
Most digital marketers create SEO reports to present to external stakeholders, team members, and clients :
Showing the progress of an SEO campaign through conversion rate
Measure whether a campaign is delivering positive return on investment (ROI)
Hold themselves accountable for campaign performance
In other words, SEO reporting is the cornerstone of a successful campaign. With advanced data and analytics in your back pocket, you can make smarter decisions.
What KPIs Should You Include in Your SEO Dashboard?
Key performance indicators (KPIs) are measurable values that show how effective your team is at achieving business goals or objectives .
They act as a guide to help you focus your attention on the most important things.
For example, if your goal is to increase traffic to your website, you can focus on these main KPIs:
Website sessions/visits: The total number of times a person visited your website in a given time period.
Unique visitors: The number of unique individuals visiting your site gives a clearer picture of your site's reach.
Page views: The total number of individual pages viewed during the same time period.
Of course, there are other metrics you might want to look at to get a full understanding of your performance. Luckily, with Google Data Studio, you can easily add all the KPIs that matter most to your campaign goals.
Here are the most common KPIs you should include in your SEO dashboard:
Impressions
An impression occurs when someone interacts with your ad, landing page, or website. The level of engagement can range from swiping past an ad to lingering on a landing page for a while.
GSC Impressions
In Marketing 101, you may learn that impressions are one of the most basic marketing analytics. While some marketers treat impressions as a vanity metric, they are also very useful for monitoring how popular your content is.
Therefore, adding this KPI to your SEO dashboard can give you a great idea of how your target audience is engaging with your current campaign.
Keywords
Think of keywords as the exact terms your target audience types into the Google search bar (or any other search engine).
In other words, keywords are the search terms that people use to find information online. And the whole idea behind SEO is to choose the right keywords related to your products and services and rank for them.
The higher you rank, the more visible you are to potential buyers.
Keywords - Google SERP
Therefore, keyword data is an important KPI to add to your SEO dashboard. Here is a short list of keyword data to track:
Search volume: The total search volume for that word or phrase over the last 30 days.
Keyword ranking: Where your website appears in search engine results for a particular keyword.
Keyword difficulty: An estimate of how difficult it is to rank organically for a particular term.
Landing Page vs Query
Average position
Did you know that the first page of Google captures at least 71% of all web traffic?
The higher you appear on Google’s search engine results page (SERP), the more traffic you can drive to your site. Average position is a metric that helps you understand where you appear in these search results.
GSC Average Position
If you want to measure the progress and growth of your SEO campaign, you should include this metric in your SEO dashboard.
Average Position
Ideally, you want your average position to be somewhere between 1-4 on the SERPs . This way, you can ensure your target audience can find your website.
You can also compare different types of content, like blog posts or landing pages, to see what resonates best with your audience. However, creating high-quality content can be a complex and time-consuming process, especially if you don’t have the skills or resources to do it yourself.
So, if writing isn’t your forte (or you find that your content isn’t ranking as well as you’d hoped), you can always outsource the process and hire a blogger. A professional blogger can help you save time, increase your authority, and improve your SEO rankings with well-written and optimized blog posts.
The result? Content your audience loves. You can outperform your competitors. And you can spend more time on work that fits your skills . It’s a win-win-win.