How do I store my subscribers' information?
Posted: Thu Dec 05, 2024 8:18 am
This consent must comply with the GDPR:
It must be informed – the person must know why they are giving you their email address;
It must be free – in concrete terms, forget the big accept buttons and the tiny, almost transparent refusal text: refusal must be as easy to give as agreement;
It must be explicit – it must be a positive action by the person, such as checking a box;
Finally, it should be noted that the collection of information must be limited and proportional to the purpose (the objective of the processing, here the sending of newsletters). In other words, you should only ask for the information you need to fulfill the purpose: you probably don't need a full postal address to send an email...
Once you have collected your subscribers' email addresses and information, you need to store this data.
Here too, certain good practices must be respected to guarantee your compliance with the GDPR.
Store proof of acceptance: in the event of a CNIL audit, buy bahamas telemarketing data it must be possible to demonstrate that the collection and processing of this data is authorized by the user;
Update the database: in case of unsubscription, exercise of certain rights of individuals (which we will discuss later)…
Securing the database: protecting personal data requires security measures, particularly database cybersecurity.
What are the rules for unsubscribing my subscribers?
Who says subscription, also says potential unsubscription… Your newsletter must absolutely allow it and even facilitate it. Indeed, under the terms of the GDPR, consent must be as easy to withdraw as it is to give.
In practice, you must therefore include an unsubscribe button or link in each of your emails: it must be easy to identify and the unsubscribe process must be simple. Here again, a hidden link, in very pale gray at the bottom of the newsletter footer is to be banned...
Finally, make sure that the unsubscription is effective. Using a tool that allows you to easily and automatically update your database is strongly recommended.
It must be informed – the person must know why they are giving you their email address;
It must be free – in concrete terms, forget the big accept buttons and the tiny, almost transparent refusal text: refusal must be as easy to give as agreement;
It must be explicit – it must be a positive action by the person, such as checking a box;
Finally, it should be noted that the collection of information must be limited and proportional to the purpose (the objective of the processing, here the sending of newsletters). In other words, you should only ask for the information you need to fulfill the purpose: you probably don't need a full postal address to send an email...
Once you have collected your subscribers' email addresses and information, you need to store this data.
Here too, certain good practices must be respected to guarantee your compliance with the GDPR.
Store proof of acceptance: in the event of a CNIL audit, buy bahamas telemarketing data it must be possible to demonstrate that the collection and processing of this data is authorized by the user;
Update the database: in case of unsubscription, exercise of certain rights of individuals (which we will discuss later)…
Securing the database: protecting personal data requires security measures, particularly database cybersecurity.
What are the rules for unsubscribing my subscribers?
Who says subscription, also says potential unsubscription… Your newsletter must absolutely allow it and even facilitate it. Indeed, under the terms of the GDPR, consent must be as easy to withdraw as it is to give.
In practice, you must therefore include an unsubscribe button or link in each of your emails: it must be easy to identify and the unsubscribe process must be simple. Here again, a hidden link, in very pale gray at the bottom of the newsletter footer is to be banned...
Finally, make sure that the unsubscription is effective. Using a tool that allows you to easily and automatically update your database is strongly recommended.