Dedicate all your investment to social networks, mainly Facebook
Posted: Thu Jan 23, 2025 5:08 am
But isn't social media supposed to be the new medium for building a personal relationship with customers? In a sense, it is, but you have to keep in mind that it is rented space, so to speak. Social media, and Facebook in particular, is a space controlled by someone much bigger and more powerful than your company, who is not above changing the rules of the game whenever he needs to. Furthermore, people use social media as a source of recommendations and opinion information from other users, which they definitely trust more than your brand. So if you don't have a blog where you make available to your audience a real offer of useful, specific and quality content, you will hardly be able to persuade anyone to trust the authority of your brand.
To confirm this, consider the data from the Hubspot survey that we have been mentioning, which indicates that 80% of companies that have a blog and publish regularly on it, had a demonstrable ROI from their digital marketing actions.
This shows that blogging increases the ROI of your marketing actions and better directs the work you do through Social Networks towards other types of metrics and objectives closely related to the growth of your business.
4. Taking digital actions without first considering the type of support they will provide to your brand and marketing strategy
The reality is that the Internet does not support australia accountant email database all companies in the same way. If you are a consumer goods company, you will find the web to be a support channel for building your brand, and if you are a company that provides services to other companies (B2B), you will undoubtedly be much better off taking advantage of digital channels to boost your sales. Don't make the mistake of thinking that there is a "one size fits all"
when it comes to digital actions and strategies. We have already seen quite a few companies get lost in the endless flow of information on the social web with offers that are too similar or simply irrelevant, which have only represented expenses and have not shown a real return. Start with the logical beginning of things, defining whether your digital actions will serve you for branding, marketing or sales and based on that, clearly define your goals and KPIs.
Something that can give you an idea of the impact of digital marketing strategies focused on acquiring new customers is found in the Hubspot survey that reveals that companies with B2B (Business to Business) sales channels are more likely to increase their investment in Inbound Marketing (Social Media, SEO, Blogging, Email Marketing) due to the results obtained in the past.
5. Underestimating or overestimating the digital crisis
This has a lot to do with the previous point. If your brand is a service or mass sales brand for clients or users, be concerned and hire someone who can provide you with 24/7 support for your customer service through social networks. But if your brand is not mass, but rather niche or corporate, rather be concerned with creating business opportunities with your potential clients.
Another important issue regarding the crisis is to keep the power of social media in perspective. Remember that people are masked on the social web and therefore dare to do much more than they would in person. So take a good look at the big picture before declaring a situation on social media a crisis and deploy your resources to remedy it with a realistic view of the situation.
Take these 5 points into account and avoid at all costs falling into these common mistakes that have cost layoffs, reductions in digital marketing budgets and the complete abandonment of digital assets by companies this year and in past years. You will surely achieve a successful proposal that delivers a proven ROI to your company.
To confirm this, consider the data from the Hubspot survey that we have been mentioning, which indicates that 80% of companies that have a blog and publish regularly on it, had a demonstrable ROI from their digital marketing actions.
This shows that blogging increases the ROI of your marketing actions and better directs the work you do through Social Networks towards other types of metrics and objectives closely related to the growth of your business.
4. Taking digital actions without first considering the type of support they will provide to your brand and marketing strategy
The reality is that the Internet does not support australia accountant email database all companies in the same way. If you are a consumer goods company, you will find the web to be a support channel for building your brand, and if you are a company that provides services to other companies (B2B), you will undoubtedly be much better off taking advantage of digital channels to boost your sales. Don't make the mistake of thinking that there is a "one size fits all"
when it comes to digital actions and strategies. We have already seen quite a few companies get lost in the endless flow of information on the social web with offers that are too similar or simply irrelevant, which have only represented expenses and have not shown a real return. Start with the logical beginning of things, defining whether your digital actions will serve you for branding, marketing or sales and based on that, clearly define your goals and KPIs.
Something that can give you an idea of the impact of digital marketing strategies focused on acquiring new customers is found in the Hubspot survey that reveals that companies with B2B (Business to Business) sales channels are more likely to increase their investment in Inbound Marketing (Social Media, SEO, Blogging, Email Marketing) due to the results obtained in the past.
5. Underestimating or overestimating the digital crisis
This has a lot to do with the previous point. If your brand is a service or mass sales brand for clients or users, be concerned and hire someone who can provide you with 24/7 support for your customer service through social networks. But if your brand is not mass, but rather niche or corporate, rather be concerned with creating business opportunities with your potential clients.
Another important issue regarding the crisis is to keep the power of social media in perspective. Remember that people are masked on the social web and therefore dare to do much more than they would in person. So take a good look at the big picture before declaring a situation on social media a crisis and deploy your resources to remedy it with a realistic view of the situation.
Take these 5 points into account and avoid at all costs falling into these common mistakes that have cost layoffs, reductions in digital marketing budgets and the complete abandonment of digital assets by companies this year and in past years. You will surely achieve a successful proposal that delivers a proven ROI to your company.