Consider your competitors' traffic source and SEO information
Posted: Thu Jan 23, 2025 4:28 am
At this point, SimilarWeb will be very useful, as in this tool you can see a number with the approximate traffic of your competition. Although it is not exact, it is quite close to reality. This tool also allows you to know the sources of traffic of your competition. If your competition has more traffic coming from social networks, for example, work on that and on strengthening your organic traffic. By analyzing the SEARCH section, you will also be able to see which main keywords your competition is focused on. Find out in these keywords the niche of your competition and check that their positioning strategy is clearly differentiated.
3. Analyze your website's authority level vs. that of your competitors
Authority is key on the Internet. What metric can show you your authority level vs. your competition? The authority of referring sites. You can see this information on both SimilarWeb and Marketing Grader. Analyze whether the sites linking to your competition are more than those linking to your site and whether they are of better quality as well. If so, work on improving your content and submitting it to sites that speak to your industry for distribution. Some PR work on the Internet will help your website improve in this regard.
4. Don't Overlook Your Ranking vs. Your Competitors' Traffic Ranking
SimilarWeb presents a summary of accounting directors email address the data for each website analyzed first. Don't overlook this information, as it will show you where your website and your competitors rank globally and locally. You will also be able to see if your website is in the correct Google category. If it is not, ask your webmaster to help you set up the appropriate country and website category in Google WebmastersTool.
5. Look at the level of activity on social networks
While monitoring your competitors' updates by hand can be entertaining for some people, it's much more productive to do so with a tool like the ones mentioned above. This allows you to get a broad overview of your competitors' posting frequency, topics, and level of engagement. In Marketing Grader you can even see the number of tweets from the last 5 days that contained landing pages. That will give you an idea of how targeted your competitors' social media campaigns are.
Remember that these 5 indicators are not a straitjacket, it may be that for your industry certain data does not apply. What other data have you found valuable to monitor about your competitors? Let us know in the comments.
1. Look at your competition's general indicators
This is specifically what we're referring to as Marketing Grade. This rating is important because it evaluates a brand's digital marketing capabilities. That is, its ability to attract traffic, convert it into leads, and generate customers. If your competition's Marketing Grade is higher than yours, check which points in the Marketing Grader report have gaps and work on them. Pay special attention to the data on your landing pages vs. your competition's, since the number of landing pages is key when it comes to increasing conversion.
3. Analyze your website's authority level vs. that of your competitors
Authority is key on the Internet. What metric can show you your authority level vs. your competition? The authority of referring sites. You can see this information on both SimilarWeb and Marketing Grader. Analyze whether the sites linking to your competition are more than those linking to your site and whether they are of better quality as well. If so, work on improving your content and submitting it to sites that speak to your industry for distribution. Some PR work on the Internet will help your website improve in this regard.
4. Don't Overlook Your Ranking vs. Your Competitors' Traffic Ranking
SimilarWeb presents a summary of accounting directors email address the data for each website analyzed first. Don't overlook this information, as it will show you where your website and your competitors rank globally and locally. You will also be able to see if your website is in the correct Google category. If it is not, ask your webmaster to help you set up the appropriate country and website category in Google WebmastersTool.
5. Look at the level of activity on social networks
While monitoring your competitors' updates by hand can be entertaining for some people, it's much more productive to do so with a tool like the ones mentioned above. This allows you to get a broad overview of your competitors' posting frequency, topics, and level of engagement. In Marketing Grader you can even see the number of tweets from the last 5 days that contained landing pages. That will give you an idea of how targeted your competitors' social media campaigns are.
Remember that these 5 indicators are not a straitjacket, it may be that for your industry certain data does not apply. What other data have you found valuable to monitor about your competitors? Let us know in the comments.
1. Look at your competition's general indicators
This is specifically what we're referring to as Marketing Grade. This rating is important because it evaluates a brand's digital marketing capabilities. That is, its ability to attract traffic, convert it into leads, and generate customers. If your competition's Marketing Grade is higher than yours, check which points in the Marketing Grader report have gaps and work on them. Pay special attention to the data on your landing pages vs. your competition's, since the number of landing pages is key when it comes to increasing conversion.