Example of a squeeze page from Backlinko
Posted: Thu Dec 05, 2024 6:34 am
Squeeze page
A squeeze page is similar to a lead capture page but with a more narrow focus: it’s specifically designed to quickly collect email addresses. It’s typically shorter than a lead capture page and usually includes only a single-field form.
Despite these differences, these two share latvia mobile phone numbers database many features: both require an appealing lead magnet, include a contact capture form, and feature a clear call-to-action (CTA).
Why choose a squeeze page over a lead capture landing page?
In other words, why would you settle for just collecting email addresses when you could use a full-stack landing page to gather comprehensive lead information?
The answer boils down to the type of audience you’re targeting. A squeeze page is specifically designed to drive potential top-of-funnel leads into your marketing funnel. For many visitors, this may be their very first interaction with your brand, and sharing their email is the most they're willing to do at this point
As you build an email list and begin nurturing these new leads through various marketing strategies (like email sequences or paid ads), you can gradually qualify them and gather more detailed information using targeted lead capture pages.
Using a squeeze page to collect newsletter subscriptions (Source)
Splash page
A splash page serves as an introduction or announcement page before entering a website or clicking through a specific offer. You can use it to:
Promote a new product, special offer, or upcoming event
Engage users with a video or other creative campaign before they land on a site
Allow visitors to select their region or preferred language
Present a disclaimer
Separate traffic from different audience groups
Ask for age verification
Typically, a splash page includes a single section (header) with essential details and may feature a call-to-action (CTA) or exit link, depending on its purpose.
Example of a splash page from Massimo Dutti
Example of a splash page (Source)
A squeeze page is similar to a lead capture page but with a more narrow focus: it’s specifically designed to quickly collect email addresses. It’s typically shorter than a lead capture page and usually includes only a single-field form.
Despite these differences, these two share latvia mobile phone numbers database many features: both require an appealing lead magnet, include a contact capture form, and feature a clear call-to-action (CTA).
Why choose a squeeze page over a lead capture landing page?
In other words, why would you settle for just collecting email addresses when you could use a full-stack landing page to gather comprehensive lead information?
The answer boils down to the type of audience you’re targeting. A squeeze page is specifically designed to drive potential top-of-funnel leads into your marketing funnel. For many visitors, this may be their very first interaction with your brand, and sharing their email is the most they're willing to do at this point
As you build an email list and begin nurturing these new leads through various marketing strategies (like email sequences or paid ads), you can gradually qualify them and gather more detailed information using targeted lead capture pages.
Using a squeeze page to collect newsletter subscriptions (Source)
Splash page
A splash page serves as an introduction or announcement page before entering a website or clicking through a specific offer. You can use it to:
Promote a new product, special offer, or upcoming event
Engage users with a video or other creative campaign before they land on a site
Allow visitors to select their region or preferred language
Present a disclaimer
Separate traffic from different audience groups
Ask for age verification
Typically, a splash page includes a single section (header) with essential details and may feature a call-to-action (CTA) or exit link, depending on its purpose.
Example of a splash page from Massimo Dutti
Example of a splash page (Source)