5 strategies for exporting technological services to the United States

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For many technology companies in Ecuador, exporting services to the United States not only represents a great opportunity but is also the leap they need to consolidate their growth and increase their sales.

For this reason, on this occasion, I want to share with you the advice collected in Fernando Rivera's Blog on this subject , because his experience of more than 10 years exporting services to the United States has taught me a lot about business strategy and I am sure that it will be useful to you if what you are looking for is to grow and expand.

But why export services to the United States? Mainly because the US market is huge, vp safety email database so accessing even a small percentage of it will often mean tripling, quadrupling or more the size of your potential market.

This, combined with the cultural and physical proximity factor, which, as Fernando mentions , has led many northern companies to prefer outsourcing in South America rather than in India or other countries. For this reason, many companies have included becoming exporters of services to the United States in their business and marketing strategy.

Below you will find a series of strategies that can help you overcome the barriers that the United States market presents for South American companies in general, and Ecuadorian companies in particular, that seek to export their services to this country:

1. Prove that you are qualified to do the job you are offering
Often a client abroad will want evidence of your previous experience working on projects in their country or at least on large projects like yours will surely be. But how do you demonstrate this experience to your first clients?

The key is the prior experience of the team members. When partnering or looking for employees, Fernando recommends making sure your team includes people who have experience with major brands and professional or academic training in the United States.

What if you don't have that kind of person on your team? My suggestion is that you spend time building your online reputation and the best way to do that is by creating an influential LinkedIn profile in the United States, the country where you want to export services. Use LinkedIn groups as a showcase to showcase your expertise and attract contacts from abroad. Create content in English and share it through your corporate social networks . Create a consistent marketing strategy, be consistent and you will reap results.

Fernando also recommends starting by providing services to agencies, as this will give you access to a source of learning about the United States' work methodology and start building your project portfolio.