Digital marketing is a cross-cutting element in your company
Posted: Thu Jan 23, 2025 3:26 am
We have often been asked what the most common problems are for companies when they venture into digital marketing. The first, without a doubt, is the lack of planning and knowledge about what to expect from their actions.
Sometimes it seems like companies are just getting into the digital world because their competition is doing it, but they don't have a specific plan. These mistakes often result in half-baked strategies, unfinished plans, and wasted money.
The second most common problem is thinking that digital marketing is vp risk email database an isolated element of the company and not treating it as a department that has a transversal influence with many other areas.
Because of all the tools at its disposal and the work it does, the marketing department has to interact with many others throughout the company. Of all these relationships, there are 3 that are the most important.
Marketing and sales:
The most obvious relationship is between marketing and sales . While the force responsible for closing deals with customers has its own database and source of leads, the marketing department can make its job easier.
Obtaining qualified and informed leads should be one of the main objectives of the marketing department. Through all the tools at its disposal, digital marketing can become the best and largest source of leads for the company in a very short time.
Marketing and communication:
As the digital marketing department is in charge of corporate social networks and the website, it is closely related to the communications and public relations departments.
All channels used by the marketing department serve two functions: attracting new sales leads and informing the community and distributing information that the company considers necessary.
Marketing and customer service:
The third relationship that is often overlooked is customer service. With the growth in smartphone use, users are turning to the Internet not only as a source of information but as a direct communication channel with the companies they care about.
Sometimes it seems like companies are just getting into the digital world because their competition is doing it, but they don't have a specific plan. These mistakes often result in half-baked strategies, unfinished plans, and wasted money.
The second most common problem is thinking that digital marketing is vp risk email database an isolated element of the company and not treating it as a department that has a transversal influence with many other areas.
Because of all the tools at its disposal and the work it does, the marketing department has to interact with many others throughout the company. Of all these relationships, there are 3 that are the most important.
Marketing and sales:
The most obvious relationship is between marketing and sales . While the force responsible for closing deals with customers has its own database and source of leads, the marketing department can make its job easier.
Obtaining qualified and informed leads should be one of the main objectives of the marketing department. Through all the tools at its disposal, digital marketing can become the best and largest source of leads for the company in a very short time.
Marketing and communication:
As the digital marketing department is in charge of corporate social networks and the website, it is closely related to the communications and public relations departments.
All channels used by the marketing department serve two functions: attracting new sales leads and informing the community and distributing information that the company considers necessary.
Marketing and customer service:
The third relationship that is often overlooked is customer service. With the growth in smartphone use, users are turning to the Internet not only as a source of information but as a direct communication channel with the companies they care about.